The road to success in sales is paved with a point of view (POV).
It’s the reason every sales framework begins with the creation of a POV that informs every step of the process, and why the POV is continually refined throughout the sales cycle.
In an ideal world, everyone who touches an account uses the POV to drive home a single, unified message of unique value to the customer. A message that is powerful, consistent, and tailored to the customer’s business priorities, needs, and challenges, and how you solve them. A message that shows customers a path to a future worth investing in with both their time and money.
Sellers who show up to customer conversations with a tailored POV attribute the “outside in” perspective to elevating their sales conversations and setting them apart. Tailored POVs help sellers break into new accounts, revive stalled opportunities, and advance deals from individual contributors directly to C-Suite executives. When having a winning POV for every customer interaction, sellers note significant increases in pipegen, win rates, and deal sizes.
Similarly, revenue leaders report that organization-wide, AI-powered account intelligence and tailored POVs help accelerate revenue growth, scale sales excellence across their GTM team, and drive efficiencies to reduce the cost of sales.
From marketing to sales to post-sales, the POV orchestrates the intricate symphony of a sales cycle from first touch to closed/won to expansion. And in the age of AI, the POV becomes the critical piece of infrastructure that orchestrates the hundreds or thousands of AI agents working alongside your human talent to sell to and support your customers.
Without a unified POV, your people show up disjointed and your offerings sound like commodities, leaving your teams to sell on price, not value. Without a unified POV, your AI agents will only serve to magnify those challenges and the associated negative consequences: pipeline shortfalls, stalled and lost deals, and negative customer experiences.
Yet, in today’s world, POVs rarely exist in the form they should: because they’re challenging to build once, difficult to create at scale, and impossible to keep updated so they are always current and relevant. The world moves fast, and the moment your POV is built, it’s quickly out of date.
Building and maintaining deeply researched POVs for all your accounts would take sellers more time than there is in a year.
Solving POVs at scale for your people creates instant competitive advantage. Solving it for the AI era is existential to survival.
This is why we created Poggio: the AI-powered account intelligence platform purpose-built for enterprise revenue organizations. Poggio arms GTM teams – people and AI agents – with always-current, always-relevant executive-level POVs so the teams show up smarter than competitors and win.
Drawing from thousands of private and public sources, Poggio uncovers, synthesizes, and contextualizes data into account intelligence, delivering a concise view of every customer, their priorities, and how you uniquely solve them. Poggio applies your unique GTM motion, sales methodology, and value framework to enable your entire team to speak in the customer’s language, confidently lead with value, and attach to the customer’s top priority – so customers buy, buy your solution, and buy it now.
Fully extensible, Poggio’s intelligence and POVs flow wherever needed throughout your organization – to your people and AI agents working in sales, marketing, and post-sales, and to the systems where they’re needed: from your CRM to your data warehouse to your agent platform. Poggio makes account intelligence an organization-wide core competency to unlock value selling at scale and accelerate revenue growth today, while powering your path to tomorrow’s AI-native enterprise. Bring your revenue into the intelligence age to align your people and AI agents to drive customer success and grow your business with Poggio. Visit poggio.io to learn more.
Matt Slotnick serves as co-founder and CEO of Poggio. As the pioneer and leader in AI-powered account intelligence, Poggio is at the forefront of the AI revolution, helping some of the world’s largest and most highly regarded brands bring their revenue into the intelligence age. Connect with Matt and Poggio on LinkedIn.
