The world of revenue operations is undergoing a seismic shift, and few leaders are driving that transformation more boldly than Justin Shriber, CEO of Terret.ai. Formerly known as BoostUp.ai, Terret.ai is more than a rebrand—it’s a reinvention. The name “Terret” comes from the ring on a horse’s bridle that guides its direction, a fitting metaphor for how the company empowers CROs to steer their organizations with precision and control.
For years, CRM systems have served as the “system of record” for sales teams. But as Justin explains, only 30–40% of revenue data now lives in CRM. The rest is scattered across billing systems, data warehouses, and customer success platforms. CROs face an urgent need- consolidate fragmented data, reduce bloated tech stacks, and generate more revenue per head while spending less. That’s where Terret.ai comes in.
From Forecasting to Full-Funnel Revenue Orchestration
Terret.ai began as a pioneer in AI-driven forecasting, helping companies like MongoDB, Cloudflare, and Udemy anticipate outcomes with accuracy. But customer demand pushed them further. “What about the agents?” clients asked. In response, Terret launched its Virtual Revenue Fleet™—a suite of AI agents designed to cover the entire revenue lifecycle, from pipeline generation through post-sale renewal and expansion.
These agents don’t just automate tasks; they codify best practices where few have existed before. For instance, Terret is introducing structured renewal and expansion processes—something Justin notes has long been missing, despite 60–70% of many companies’ revenue coming from expansion. The platform even enables seamless handoffs from sales to customer success by capturing every commitment and conversation, ensuring nothing falls through the cracks.
Why It Matters Now
In today’s market, efficiency is survival. Terret.ai addresses the modern CRO’s dual mandate:
- Maximize productivity: Generate $10M per rep instead of $1–2M.
- Reduce costs: Consolidate tech stacks and eliminate redundant tools.
But beyond numbers, Terret.ai represents a shift in mindset. AI isn’t replacing humans—it’s augmenting them. By handling the administrative burden, AI empowers sales professionals to focus on what they do best: building trust, solving problems, and closing deals.
Hear Justin Shriber Live at the AI Sales Summit
On September 24–26, 2025, Justin will take the virtual stage at the AI Sales Summit to share real-world use cases, lessons from customers like Mistral, and his vision for how AI agents will evolve over the next three years. Attendees will learn not only how to implement AI effectively but also how to avoid the “free radical” problem—deploying too many agents without coordination.
This is your chance to hear directly from one of the most visionary leaders in revenue AI.
👉 Register today for the AI Sales Summit (Sept. 24–26, 2025) and be part of the conversation shaping the future of sales. https://bit.ly/40GkR0A
Today’s blog post is by Gerhard Gschwandtner, Founder and CEO of Selling Power.
