At the 2025 AI Sales Summit, Garris Yeung, Director of Sales, Mid-Market at Apollo.io, tackled a challenge every sales leader knows too well: prospecting and building pipeline has always been hard—and today, it’s only getting harder.
The GTM Crisis: Too Many Tools, Not Enough Execution
Yeung cited a recent McKinsey survey showing that while 80% of CEOs rank go-to-market efficiency as a top-three priority, only 30% believe their sales team can execute consistently
The culprit? Bloated, fragmented tech stacks.
“For every potential problem, there’s a point solution. The result isn’t clarity—it’s confusion and cost,” he explained. Companies are drowning in tools, burdened with tech debt, and forced to hire armies of admins just to keep the machinery running.
Apollo’s Unified Approach
Apollo’s vision is to change the game: best-in-class go-to-market should be powerful, easy, and accessible. With over 2 million users and 550,000 companies on its platform, Apollo is already proving that consolidating GTM functions into a single system reduces both cost and complexity.
The four pillars of Apollo’s solution—data enrichment, outbound, inbound, and deal execution—are unified in one platform. Sales teams no longer need to toggle between spreadsheets, dialers, CRMs, and enrichment tools.
Enter the Apollo AI Assistant
On September 15, Apollo unveiled what Yeung called “the world’s first true go-to-market AI that actually works.” Built directly into the platform, the Apollo AI Assistant can run end-to-end workflows across the sales funnel using simple English commands.
This isn’t just another prompt-based tool. The AI Assistant can:
- Build highly targeted outbound campaigns based on ICP, firmographics, and hiring signals.
- Research accounts, identify decision makers, and run sequences automatically.
- Enrich data across multiple sources in seconds.
- Generate hyper-personalized messaging at scale.
Early adopters have been impressed. One customer reported that a process which previously took weeks of setup was completed in under 30 minutes with the AI Assistant.
From Manual Workflows to Real-Time Selling
Yeung highlighted the pain of “tab switching”—sales teams bouncing between Excel, Salesforce, and dialers. Apollo eliminates that friction by consolidating research, enrichment, sequencing, and dialing into one environment. Its Parallel Dialer even allows SDRs to connect faster, with built-in GDPR guardrails for compliance.
He also pointed to Apollo’s Conversation Intelligence, which not only records calls but turns insights into coaching and personalized follow-up messaging.
Leveling the Playing Field
Apollo’s mission, Yeung stressed, is about accessibility. By making enterprise-grade GTM capabilities available to companies of all sizes, Apollo is helping smaller teams punch above their weight. “Our North Star is helping customers create hyper-personalized messaging and insights with the scale that only the best-resourced companies could once achieve,” he said.
Looking Ahead
Apollo is doubling down on their community. On Thursday, October 9, the company will host ApolloNEXT, its first in-person user conference at the SFJAZZ Center in San Francisco, featuring leaders from Anthropic, Glean, and more. The free event is expected to draw 750+ sales, marketing, and RevOps leaders, with CEO Tim Zheng and CPO Bela Stepanova unveiling Apollo’s broader AI GTM roadmap.
In an era where sales teams are overwhelmed by complexity, Garris Yeung’s message was clear: AI shouldn’t add noise—it should remove friction. By combining GTM workflows into one AI-powered platform, Apollo is helping sales teams move faster, work smarter, and focus on what matters most—building relationships and closing deals.
To learn more, visit: http://www.apollo.io
To sign up (FREE) to ApolloNEXT, click here: https://www.apollo.io/next

Today’s blog post is by Gerhard Gschwandtner, Founder and CEO of Selling Power.