The upskilling and coaching/reinforcement of sales teams remain critical strategic objectives for growth-focused organizations. Yet traditional reinforcement initiatives often fall short – leaving sales leaders struggling with issues like lack of scalability, inconsistent application across teams, and hard-to-measure impact.
Enter today’s coaching-focused, AI-driven roleplay tools – transformative technology poised to revolutionize how sales professionals learn and refine their skills. The strategic partnership between industry leader Sandler and innovative AI platform Yoodli is at the forefront of this revolution, offering unprecedented efficiencies and insights for sales leadership.
Here are 11 reasons Sandler AI Roleplay Coach, powered by Yoodli, is a game changer for competitive sales teams:
- This LLM tool is specifically trained on the Sandler best practices and methodologies. Yoodli is the only AI large language model (LLM)-based tool certified as a Sandler partner. Other LLMs give you “lowest common denominator” roleplays. Yoodli gives you Sandler-focused roleplays.
- It addresses the ineffectiveness of pre-AI roleplay initiatives. Traditional roleplaying can be awkward, subjective, and inconsistent. Sandler AI Roleplay Coach provides a judgment-free environment for sellers to practice tactics at their own pace, without the pressure of live social interactions.
- It offers easily scalable, consistent practice. Unlike in-person coaching or live roleplay sessions, AI Roleplay Coach provides on-demand practice opportunities for the entire sales team, ensuring consistent training reinforcement across the board. This scalability is crucial for large organizations and distributed teams.
- It dramatically reduces onboarding ramp times. Getting new sales hires up to speed quickly is critical. AI Roleplay Coach accelerates onboarding, providing a simulated environment for new team members to practice talk tracks, handle objections, and master product knowledge – reducing the time to profitability.
- It increases win rates. Too often, sales professionals “practice” new approaches on live prospects, leading to lost opportunities and eroded confidence. AI Roleplay Coach acts as a “Sandler batting cage” for salespeople, allowing them to hone skills and build confidence before engaging with real clients.
- It enables deliberate, targeted practice. Just like athletes focus on specific muscle groups, AI Roleplay Coach allows sellers to engage in deliberate practice on specific aspects of the sales process, such as setting up-front contracts or handling specific objections. This leads to faster skill improvement.
- It provides leaders with quantifiable insights and feedback. Traditional training lacks objective performance metrics. AI Roleplay Coach offers leaders real-time analytics and diagnostics on specific sales conversations, providing both individual sellers and their leaders with clear insights into strengths and areas for improvement. This data-driven approach enables more effective coaching.
- It ensures consistent messaging across teams. Maintaining a unified brand voice and a consistent sales approach is challenging, particularly for large organizations. AI Roleplay Coach allows organizations to define and reinforce specific talk tracks and methodologies, ensuring that everyone delivers a consistent message.
- It gives leaders unprecedented visibility. Sales leaders can leverage AI Roleplay Coach to gain insights into whether specific sales processes and talk tracks are being used by their teams. This allows for proactive identification of knowledge gaps and timely corrective actions.
- It streamlines one-on-one coaching and improves manager effectiveness. Sandler’s integration with Yoodli provides managers with specific, data-driven feedback on their team’s performance, making coaching more targeted and efficient – and ultimately developing better salespeople (and better sales leaders) faster.
- Last, but certainly not least, it demonstrates tangible ROI on development investments. Measuring the impact of sales training can be difficult. AI Roleplay Coach, when used in conjunction with its easy-to-onboard call recording and analysis tools, allows leaders to conduct pre- and post-training assessments, demonstrating the tangible growth and improvement in sales conversations directly linked to the training investment. This data-driven approach provides clear evidence of ROI.
The partnership between Sandler and Yoodli signifies a major shift in sales team development and optimization. For more information on Sandler AI Roleplay Coach, click here.

Lisa Ellis is Head of Product Management, Sandler.

Varun Puri is CEO of Yoodli.