When getting the deal is critical and the sales environment is challenging, Lance Tyson helps sales leaders find the prospects, get the meeting, and close the deal. Since the age of twenty-five, Lance has been onstage at least twice a week, delivering sales presentations to crowds of 10 to 10,000. Read full bio
When getting the deal is critical and the sales environment is challenging, Lance Tyson helps sales leaders find the prospects, get the meeting, and close the deal. Since the age of twenty-five, Lance has been onstage at least twice a week, delivering sales presentations to crowds of 10 to 10,000. In January of 1995, he joined Dale Carnegie, a leader in professional training programs, where he moved his way up the ranks and eventually acquired franchise ownership and built the largest and most successful Dale Carnegie sales operation in the Western Hemisphere. As Founder and CEO of Tyson Group, a Selling Power Top Sales Training Company—and with more than 30 years focused on sales training and consulting for some of the biggest brands in the world such as the Dallas Cowboys, Red Gold Tomatoes, Eli Lilly, and Topgolf—Lance's mission is to coach sales leaders in every industry to negotiate and win the complex sale. As the trusted advisor to executive management teams, Lance has had the privilege to consult on negotiation strategies on multi-billion-dollar naming rights and sponsorship deals for the nation's biggest sports stadiums. Developing entire sales forces and advising on the installation of sales methodology for premier organizations nationwide is what Lance and Tyson Group are known for—a specialty that wins them industry recognition year after year. One of the ways Tyson Group sets itself apart from status quo sales training programs is their innovative approach to team development through their Sales Team 6™ Assessment. Using a six-part assessment survey targeting the 6 Drivers of High-Performance Sales Teams, Tyson Group is able to analyze any team's metrics to determine what tools are needed to excel in their roles and help drive revenue. This allows sales leaders, CEOs, and company founders to have direct insight into their team's advantages and shortcomings as they relate to increasing sales productivity, reducing the sales cycle time, and having higher closing rates. Tyson Group utilizes data-driven, evidence-based, predictable results to provide fast turnaround consultation. As such, sales leaders no longer waste time trying to deduce where their blind spots are and instead, are able to invest energy, time, and resources into filling the gaps within their sales departments. Lance is the bestselling author of Selling is an Away Game, Igniting Sales EQ, and H2H Selling: The Human 2 Human Equation to Persuade, Influence, and Close the Deal (soon to be released). Lance resides in Dublin, OH with his wife, Lisa, and their three sons. Close