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TD Haines

Head of Sales Enablement Strategy, Design, and Systems, Stripe
About
TD Haines leads Enablement Strategy, Design & Systems at Stripe, where his multidisciplinary team brings together enablement technology, instructional design, communications, design, data, and change management. His work focuses on building AI-forward learning and systems that help sales teams move faster without giving up human judgment, quality, or accountability. TD is co-author of The Field Guide to Data-Driven Enablement, and with his team, has been recognized with a 2025 CLO LearningElite award and Highspot’s Spark Impact Award. Known for pairing systems thinking and measurement with contagious optimism and whimsy, TD believes the best enablement makes people braver, not just better informed. He keeps returning to one question every leader should ask of their enablement and AI investments: How do we know?
Session
PANEL PANELIST
Day 1 · Wednesday, December 2, 2026
3:10 pm - 3:40 pm ET
Taming the Chaos as AI Moves into Sales
AI is speeding up the clock on every revenue team. Reps use their own tools, content multiplies faster than anyone can govern it, and sellers face more noise than ever. AI doesn't replace your maturity. It amplifies it. In this panel, Noah Koff will facilitate enablement leaders from Stripe, Affirm, and GRW.ai to share what's working on their teams: keeping humans in the loop, governing what reaches the field, and measuring real behavior change, not activity. You'll leave with practical guardrails and first steps to tame the chaos, so your team wins with AI instead of drowning in it.
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