About
Noah Koff is principal consultant and owner of Redwood in Portland, Oregon. His enablement work focuses on productivity distribution and building healthy pipelines. Recently, he certified 330 reps on their elevator pitch for a global enterprise. Noah believes the most productive teams are the ones with the right environment for good work to happen. He draws on more than 20 years of building high-performance teams in the US and UK. His work has been recognized by Brainz Magazine and by LinkedIn as a Top Community Voice in Business Coaching, and he has been quoted in Forbes and Fortune. He's the creator of the Revenue Enablement Society's Portland chapter, which was the most engaged chapter in the global network in 2025. Outside of work, you'll find him in the mountains of the Pacific Northwest with his teenage kids and Biscuit, his Goldendoodle.
Session
PANEL
MODERATOR
Day 1 · Wednesday, December 2, 2026
3:10 pm - 3:40 pm ET
Taming the Chaos as AI Moves into Sales
AI is speeding up the clock on every revenue team. Reps use their own tools, content multiplies faster than anyone can govern it, and sellers face more noise than ever. AI doesn't replace your maturity. It amplifies it. In this panel, Noah Koff will facilitate enablement leaders from Stripe, Affirm, and GRW.ai to share what's working on their teams: keeping humans in the loop, governing what reaches the field, and measuring real behavior change, not activity. You'll leave with practical guardrails and first steps to tame the chaos, so your team wins with AI instead of drowning in it.
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