About
Lee Smith is the CEO and Founder of SalesFuel®- a Columbus, Ohio-based firm that was named one of the Top 15 Sales Enablement solutions providers for 2019 by Selling Power magazine. His firm helps sales teams leverage critical insights that enables them to acquire, develop and retain their best employees and customers.
Uniquely geared to service the fast-changing sales landscape, C. Lee Smith is one of the country's foremost experts on: sales discovery and needs analysis sales coaching sales culture hiring for sales sales management and leadership Lee is one of select few certified advisors worldwide for sales consultant Jeffrey Gitomer and was recognized as of the Leading Sales Consultants by Selling Power magazine in October 2018.
He is also a C-SUITE NETWORK™ Advisor for sales leadership and management and co-host of the popular Manage Smarter™ podcast on the C-Suite Radio Network. His client roster includes Comcast, Berkshire Hathaway, Spectrum, Cox Media, Altice USA, Gatehouse Media and OEConnection.
Lee is the creator of SalesFuel COACH – the new software-as-a-service platform for data-driven, adaptive sales coaching – and SalesFuel HIRE for avoiding costly hiring mistakes through the use of data-driven analytics. Lee is also an expert on advertising, digital marketing, audience segmentation and small business marketing. He is the creator of AdMall® – the nation's leading provider of consultative sales discovery intelligence for local advertising and digital media – used by over 20,000 media sales professionals and marketing agency business development specialists across America. Lee is a graduate of Ohio University and has earned a certificate in executive leadership from Cornell University.
Uniquely geared to service the fast-changing sales landscape, C. Lee Smith is one of the country's foremost experts on: sales discovery and needs analysis sales coaching sales culture hiring for sales sales management and leadership Lee is one of select few certified advisors worldwide for sales consultant Jeffrey Gitomer and was recognized as of the Leading Sales Consultants by Selling Power magazine in October 2018.
He is also a C-SUITE NETWORK™ Advisor for sales leadership and management and co-host of the popular Manage Smarter™ podcast on the C-Suite Radio Network. His client roster includes Comcast, Berkshire Hathaway, Spectrum, Cox Media, Altice USA, Gatehouse Media and OEConnection.
Lee is the creator of SalesFuel COACH – the new software-as-a-service platform for data-driven, adaptive sales coaching – and SalesFuel HIRE for avoiding costly hiring mistakes through the use of data-driven analytics. Lee is also an expert on advertising, digital marketing, audience segmentation and small business marketing. He is the creator of AdMall® – the nation's leading provider of consultative sales discovery intelligence for local advertising and digital media – used by over 20,000 media sales professionals and marketing agency business development specialists across America. Lee is a graduate of Ohio University and has earned a certificate in executive leadership from Cornell University.
Session
PANEL
PANELIST
Day 2 · Thursday, December 3, 2026
1:40 pm - 2:10 pm ET
The Revenue Performance Imperative: Why AI Won't Fix What Leadership Won't Address Aligning People, Accountability, and AI to Build High-Performance Sales Organizations
With unprecedented investments in AI, automation, and sales technology, why are so many organizations still struggling to achieve predictable revenue growth?
AI is transforming sales at extraordinary speed. Yet technology alone cannot create accountability, build trust, inspire performance, or close the gap between strategy and execution.
The next competitive advantage in sales won't come from simply adopting more technology. It will come from leaders who know how to align people, processes, and AI to create a culture where performance is intentional, accountability is embraced, and revenue growth becomes repeatable.
In this provocative executive discussion, we'll challenge conventional thinking about sales enablement, leadership, and the role of AI in driving business results.
We'll explore why automating broken processes only accelerates failure, why accountability must be built into organizational culture rather than imposed through management, and how the most effective sales organizations are using AI to elevate—not replace—the human relationships that drive meaningful business outcomes.
View full agenda →
AI is transforming sales at extraordinary speed. Yet technology alone cannot create accountability, build trust, inspire performance, or close the gap between strategy and execution.
The next competitive advantage in sales won't come from simply adopting more technology. It will come from leaders who know how to align people, processes, and AI to create a culture where performance is intentional, accountability is embraced, and revenue growth becomes repeatable.
In this provocative executive discussion, we'll challenge conventional thinking about sales enablement, leadership, and the role of AI in driving business results.
We'll explore why automating broken processes only accelerates failure, why accountability must be built into organizational culture rather than imposed through management, and how the most effective sales organizations are using AI to elevate—not replace—the human relationships that drive meaningful business outcomes.
