About
Kevin Lee is a visionary marketer who merges creativity with strategic expertise. Kevin serves as the CEO of the eMarketing Association. He also spearheads Truth Nutrition, a brand that serves as a testing ground for novel marketing ideas, strategies, and technologies, particularly for ideas Kevin can't get tested at Didit, a leading digital marketing firm Kevin founded. Kevin has helped hundreds of brands thrive through a comprehensive approach encompassing SEM, SEO, social media, advertising, PR, and tech-enhanced direct mail (increased response rates).
Kevin's passion extends beyond marketing success. He's the founder of GivingForward.org, a cause marketing non-profit (building on the legacy of WeCare) that has generated millions for charitable organizations and billions in revenue for businesses involved.
Additionally, more recently, he founded Various Ventures, an incubator specifically for innovative marketing tech with a recent release of Voiceoo.com an AI powered voicemail delivery platform.
A prolific author, Kevin has penned four books and published over 700 articles on marketing, sharing his expertise with a wide audience. He holds a Yale MBA.
Kevin's passion extends beyond marketing success. He's the founder of GivingForward.org, a cause marketing non-profit (building on the legacy of WeCare) that has generated millions for charitable organizations and billions in revenue for businesses involved.
Additionally, more recently, he founded Various Ventures, an incubator specifically for innovative marketing tech with a recent release of Voiceoo.com an AI powered voicemail delivery platform.
A prolific author, Kevin has penned four books and published over 700 articles on marketing, sharing his expertise with a wide audience. He holds a Yale MBA.
Session
PANEL
PANELIST
Day 2 · Thursday, December 3, 2026
1:40 pm - 2:10 pm ET
The Revenue Performance Imperative: Why AI Won't Fix What Leadership Won't Address Aligning People, Accountability, and AI to Build High-Performance Sales Organizations
With unprecedented investments in AI, automation, and sales technology, why are so many organizations still struggling to achieve predictable revenue growth?
AI is transforming sales at extraordinary speed. Yet technology alone cannot create accountability, build trust, inspire performance, or close the gap between strategy and execution.
The next competitive advantage in sales won't come from simply adopting more technology. It will come from leaders who know how to align people, processes, and AI to create a culture where performance is intentional, accountability is embraced, and revenue growth becomes repeatable.
In this provocative executive discussion, we'll challenge conventional thinking about sales enablement, leadership, and the role of AI in driving business results.
We'll explore why automating broken processes only accelerates failure, why accountability must be built into organizational culture rather than imposed through management, and how the most effective sales organizations are using AI to elevate—not replace—the human relationships that drive meaningful business outcomes.
View full agenda →
AI is transforming sales at extraordinary speed. Yet technology alone cannot create accountability, build trust, inspire performance, or close the gap between strategy and execution.
The next competitive advantage in sales won't come from simply adopting more technology. It will come from leaders who know how to align people, processes, and AI to create a culture where performance is intentional, accountability is embraced, and revenue growth becomes repeatable.
In this provocative executive discussion, we'll challenge conventional thinking about sales enablement, leadership, and the role of AI in driving business results.
We'll explore why automating broken processes only accelerates failure, why accountability must be built into organizational culture rather than imposed through management, and how the most effective sales organizations are using AI to elevate—not replace—the human relationships that drive meaningful business outcomes.
