Bob Sanders

Bob Sanders is CEO of Axiom Sales Kinetics and a co-author of the Axiom sales methodology, a comprehensive framework for building high-performing sales teams. For more than thirty years he has helped sales organizations turn training into sustained selling behavior – embedding a complete methodology into how their teams sell, and turning managers into world-class coaches. He has worked with teams at companies including AT&T, Verizon Wireless, Thryv, and CommScope, where the methodology helped lift adoption and revenue per rep. Bob focuses on why sales training fails to stick and what finally makes selling proficiency measurable and durable – and he speaks and writes on sales proficiency, coaching, and the role of AI in developing sellers. Now, through Axiom's Kinetics platform and Kai, he applies purpose-built AI to develop seller proficiency through practice, coaching, and measurement inside the flow of real selling. He holds a marketing degree from Miami University and lives in Dallas.