About
Alex McNaughten is co-founder and Co-CEO of Grw AI - AI infrastructure for the revenue organization, providing the control and oversight companies need to let AI manage real work safely. A Kiwi, based in San Francisco, Alex has spent 14+ years in go-to-market. He previously built and sold a sales enablement company and has advised hundreds of revenue organizations on GTM. He hosts '13 Jobs - The Chief Revenue Podcast'. Outside work, you’ll find him boxing, cycling or at a poker table.
Session
PANEL
PANELIST
Day 1 · Wednesday, December 2, 2026
3:10 pm - 3:40 pm ET
Taming the Chaos as AI Moves into Sales
AI is speeding up the clock on every revenue team. Reps use their own tools, content multiplies faster than anyone can govern it, and sellers face more noise than ever. AI doesn't replace your maturity. It amplifies it. In this panel, Noah Koff will facilitate enablement leaders from Stripe, Affirm, and GRW.ai to share what's working on their teams: keeping humans in the loop, governing what reaches the field, and measuring real behavior change, not activity. You'll leave with practical guardrails and first steps to tame the chaos, so your team wins with AI instead of drowning in it.
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