Agenda

All times listed are Eastern.

Wednesday, September 25, 2024
Thursday, September 26, 2024
10:30 am – 10:40 am
Conference Welcome
Hosts: Mark Hunter, "The Sales Hunter" and Author of A Mind for Sales
Gerhard Gschwandtner, Founder and CEO, Selling Power
10:40 am – 11:10 am
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How to Bridge the AI Gap: From Artificial to Authentic
Speaker: Shari Levitin, Professional Speaker, Author of Heart and Sell, and CEO, Shari Levitin Group
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How to Bridge the AI Gap: From Artificial to Authentic

We are in a race towards AI, the gold rush of 2024, with everyone aiming for this transformative technology. The term "artificial" often contrasts with authenticity, yet our goal is to harness AI's potential while emphasizing genuine, natural qualities to boost revenue growth. Shari Levitin offers not just solutions but a proven framework for sustainable growth in the AI-driven market. Her strategy involves fostering an adaptive company culture and differentiating useful information from transformative humanistic knowledge. AI will enhance our mental capabilities, urging us to enhance inherently human skills like creativity, curiosity, cognitive thinking, and crafting compelling narratives.

Speaker: Shari Levitin, Professional Speaker, Author of Heart and Sell, and CEO, Shari Levitin Group
11:10 am – 11:20 am
Networking Break
11:20 am – 11:50 am
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The Powerful Impact of AI on Sales Coaching
Speakers: Spencer Wixom, President and CEO, The Brooks Group
Jennifer Banman, Vice President of Learning and Product Innovation, The Brooks Group
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The Powerful Impact of AI on Sales Coaching

Sales coaching today is challenging but essential for ongoing sales development and improved performance. Finding time to coach each sales professional, having the right skills to coach effectively, and prioritizing coaching objectives can have a huge positive impact on sales results. AI for sales coaching has the potential to address these challenges and more, giving teams a powerful new way to improve sales managers' ability to coach and to scale coaching initiatives efficiently. Find out how AI for sales coaching can impact your sales strategy, make your sales managers more effective, give sellers the opportunity to practice customized selling scenarios with real-time feedback, and develop and reinforce essential sales skills.

Speakers: Spencer Wixom, President and CEO, The Brooks Group
Jennifer Banman, Vice President of Learning and Product Innovation, The Brooks Group
11:50 am – 12:00 pm
Networking Break
12:00 pm – 12:30 pm
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Integrating the Power of ChatGPT in LinkedIn
Speaker: Brynne Tillman, CEO and LinkedIn Whisperer, Social Sales Link
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Integrating the Power of ChatGPT in LinkedIn

Sales professionals will learn how to use ChatGPT for effective LinkedIn communication when you're unsure what to say. Learn to craft engaging AI prompts that generate tailored, persuasive content and templates for your targeted audiences. Key topics include the basics of prompt engineering, strategies for enhancing audience engagement and personalizing messages to boost response rates. By the end, attendees will confidently use AI to optimize their sales messaging and content creation on LinkedIn, elevating their social selling strategy. We would like to join us to unlock the potential of AI-powered prompts in your sales efforts.

Speaker: Brynne Tillman, CEO and LinkedIn Whisperer, Social Sales Link
12:30 pm – 12:40 pm
Networking Break
12:40 pm – 1:25 pm
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Revv Up Revenues: The Fuel Your Team Needs to Succeed
Speaker: Alex Kutsishin, Co-Founder and CEO, FUEL !nc.
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Revv Up Revenues: The Fuel Your Team Needs to Succeed

This keynote by Alex Kutsishin, CEO of Fuel Inc will help you master the top three areas every sales leader wants to improve: boosting productivity, sharpening sales skills, and building unshakable confidence. By the end of this session, you'll walk away with actionable insights and practical tools to: Boost your sales team's confidence and happiness. Drive measurable improvements in sales performance. Create a thriving work environment that attracts and retains top talent.

Speaker: Alex Kutsishin, Co-Founder and CEO, FUEL !nc.
1:25 pm – 1:30 pm
Networking Break
1:30 pm – 2:00 pm
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AI: The Double-Edged Sword
Speaker: Jeff Seeley, CEO, Carew International
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AI: The Double-Edged Sword

Join Jeff Seeley, CEO of Carew International, for an insightful session that explores the complexities of artificial intelligence in sales and business. His talk will delve into the potential benefits and pitfalls of over-relying on AI technologies. Here are the three main challenges that sales leaders need to address:

#1 Cost-Cutting vs. Human Value
How does your organization navigate the challenge of how AI will reduce costs without diminishing the value of human contributions in the workplace?

#2 Innovation and Creativity at Risk
Are you fully aware of the dangers of relying on AI for creativity and original thought, and how this may lead to organizational atrophy and reduced productivity?

#3 Proactive AI Utilization
What are the positive applications of AI that will enhance customer creation and service delivery, ensuring that the technology complements, rather than replaces, human intuition and effort?

This session promises to challenge your perspective on AI and equip you with strategies for balancing technology and human creativity and connection. Don't miss this opportunity to engage with Jeff and explore the future of sales in an AI-driven world.

Speaker: Jeff Seeley, CEO, Carew International
2:00 pm – 2:10 pm
Networking Break
2:10 pm – 2:30 pm
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Elevate Talent on the Front Lines
Speaker: MariAnne Vanella, Founder and CEO, The Vanella Group
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Elevate Talent on the Front Lines

Technology has enabled access to stakeholders like never before. Are you maximizing that access by putting experts on the front lines and not junior SDRs? The ongoing problem in large enterprise B2B sales is the prospect experience of the first call. Many companies view the front lines as a training sandbox for future account reps, but if you stand back and look, the front line is where you need a sophisticated skillset. It's gaining access but also quickly speaking the language that prospects engage with. This approach ensures your first touch is impactful, establishing credibility and drives revenue.

Speaker: MariAnne Vanella, Founder and CEO, The Vanella Group
2:30 pm – 2:40 pm
Networking Break
2:40 pm – 3:10 pm
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"Soar Sales AI", The Future of Sales
Speaker: Thomas Ross, Director of Sales AI, Soar
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"Soar Sales AI", The Future of Sales

As a sales leader you know that AI will change everything and your decisions about AI will impact the future of your business. In this session you will learn:
  1. How to prepare your sales team and how to implement the best AI Strategy.
  2. Why “Customer Experience” is now your Sales, Marketing and Customer Service departments all rolled into one.
  3. How to implement AI for immediate revenue results.
Speaker: Thomas Ross, Director of Sales AI, Soar
3:10 pm – 3:20 pm
Networking Break
3:20 pm – 3:50 pm
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The AI Advantage: Transforming Customer & Sales Interactions into Strategic Insights for Competitive Advantage
Speaker: Helen Fanucci, Prompt Engineer and Best Selling Author
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The AI Advantage: Transforming Customer & Sales Interactions into Strategic Insights for Competitive Advantage

AI has transitioned from a productivity tool for sales and marketing to an essential strategic weapon used to accelerate revenue and unlock business insights for competitive advantage. This presentation focuses on four key areas:
  1. Strategies to build pipeline and grow revenue faster than your competition.
  2. Why and how to use AI to unlock the data and customer insights you already have in your systems.
  3. Gaining competitive advantage with AI is not another big IT project. You can start today!
  4. What the future of AI holds for sales & marketing.
Speaker: Helen Fanucci, Prompt Engineer and Best Selling Author
3:50 pm – 4:00 pm
Networking Break
4:00 pm – 4:30 pm
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Executive Health: The Foundation of Your Success
Speaker: Josh Hotsenpiller, President, CEO LIFE
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Executive Health: The Foundation of Your Success

Josh Hotsenpiller shares his story to highlight why your story matters. Many face conflicts in achieving goals, feeling valuable, and maintaining health. Through a focus on Executive Health, Josh emphasizes the importance of aligning personal identity, health, relationships, work, and purpose. When these elements are in harmony, you thrive, attract others, and are driven by purpose. Josh addresses the concept of enmeshment, where blurred boundaries hinder self-development. By setting boundaries, cultivating relationships, and managing responsibilities, you can reclaim your identity and thrive in every aspect of life. Join Josh on a mission to help you achieve holistic success and personal growth.

Speaker: Josh Hotsenpiller, President, CEO LIFE
4:30 pm – 4:40 pm
Concluding Remarks
Hosts: Mark Hunter, "The Sales Hunter" and Author of A Mind for Sales
Gerhard Gschwandtner, Founder and CEO, Selling Power
10:30 am – 10:40 am
Conference Day 2 Opening Remarks
Hosts: Stefanie Boyer, Chief Science Officer, RNMKRS
Gerhard Gschwandtner, Founder and CEO, Selling Power
10:40 am – 11:10 am
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Beyond Gen(eric)AI: The Impact of Sales-Aware AI
Speaker: Richard Barkey, Founder and CEO, Imparta
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Beyond Gen(eric)AI: The Impact of Sales-Aware AI

GenAI is a genuinely transformative technology that no sales organisation can ignore. At the same time, generic AI is actually very bad at selling. It can save time, but you won't get a competitive edge by summarizing calls and writing bland emails in bulk.

So how can you unlock the true potential of GenAI?

Join Richard Barkey, Imparta's Founder and CEO, to explore the real AI advantage – what happens when you equip AI with 1.5 million words of research covering every aspect of sales, sales management and leadership, plus insights into your own products and services… and then deploy it in multiple ways that help salespeople to do their job better.

Speaker: Richard Barkey, Founder and CEO, Imparta
11:10 am – 11:20 am
Networking Break
11:20 am – 11:50 am
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A Sneak Peak of Tomorrow's AI for Go-to-Market Teams: Engage in a Live Dialogue with Mindy-AI
Speaker: Russ Logan, Chief Operating Officer, 1mind
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A Sneak Peak of Tomorrow's AI for Go-to-Market Teams: Engage in a Live Dialogue with Mindy-AI

Experience a unique session where Russ Logan joins forces with Mindy-AI to delve into the transformative influence of Superhuman AIs. 1mind AIs don't just enhance efficiency and productivity; they meet buyers “in the conversation” when they’re active, engaged, and ready to buy. Witness Mindy-AI in action as she pitches, shares slides and engages in role-play scenarios and stands ready to tackle your most challenging questions.

Speaker: Russ Logan, Chief Operating Officer, 1mind
11:50 am – 12:00 pm
Networking Break
12:00 pm – 12:30 pm
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The Lean Revenue Factory: Leveraging AI for GTM Success
Speaker: Dave Boyce, Executive Chairperson, Winning By Design
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The Lean Revenue Factory: Leveraging AI for GTM Success

There are two fundamental ways GTM teams should leverage AI: automating tasks that humans no longer need to spend time on (outsource our work), and optimizing work that still requires a human touch (optimize our work). This session explores how to implement both strategies effectively, creating a win-win-win scenario for the seller, the company, and the buyer.

However, a critical roadblock exists – most GTM teams lack clearly defined, well-coordinated processes across their entire operation. Dave will demonstrate why establishing these processes is crucial before introducing AI. Learn how to lay the groundwork for your efficient "Lean Revenue Factory" by first defining your GTM process, then strategically automating it with AI, to discover your path to sustainable growth in the AI-driven landscape.

Speaker: Dave Boyce, Executive Chairperson, Winning By Design
12:30 pm – 12:40 pm
Networking Break
12:40 pm – 1:10 pm
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How Gen AI Paves the Way to a New Era in B2B Sales
Speaker: Mary Shea, Global Chief Evangelist, HireQuotient
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How Gen AI Paves the Way to a New Era in B2B Sales

In today's fast-paced landscape, revenue leaders encounter remarkable challenges. Business buyers crave seamless, consumer-like experiences, while sellers aspire to leverage cutting-edge technologies–and CEOs demand efficient growth. Set against the backdrop of this rapidly advancing technology, this keynote will empower CROs to harness the full potential of GenAI. Attendees will acquire valuable insights into developing transformative strategies that utilize GenAI's capabilities, enabling them to meet and exceed revenue expectations with an agile, tech-enabled sales organization. Join this session to explore thriving in this dynamic environment while securing a competitive edge.

Speaker: Mary Shea, Global Chief Evangelist, HireQuotient
1:10 pm – 1:20 pm
Networking Break
1:20 pm – 1:50 pm
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Using AI to Build Skill in Sales Conversations
Speaker: Stefanie Boyer, Chief Science Officer, RNMKRS
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Using AI to Build Skill in Sales Conversations

What Science and 600,000 Role Plays Tells Us About How Salespeople Learn, How to Inspire Practice, and How to Overcome Forgetfulness

Dr. Stefanie Boyer, RNMKRS Chief Science Officer and Bryant University Professor, will share insights from two decades of research on the science of learning and sales. Discover how AI technology and automation enhance conversation practice and feedback, drawing from data pulled from 600,000 role plays. This session offers insights into what research tells us about the future of sales training, improving learning efficiency, and boosting memory retention for sales professionals. Don't miss this game-changing session!

Speaker: Stefanie Boyer, Chief Science Officer, RNMKRS
1:50 pm – 2:00 pm
Networking Break
2:00 pm – 2:30 pm
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AI: Your New Sales Sidekick
Speaker: Cherilynn Castleman, Managing Partner and Executive Coach, CGI
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AI: Your New Sales Sidekick

Discover how artificial intelligence is revolutionizing the way B2B sales teams operate. Learn how to leverage AI-powered tools for lead generation, sales conversations, and data analysis. Gain insights into the latest AI trends and best practices to maximize your sales success.

Don't miss this opportunity to learn how AI can help you enhance lead generation, improve sales conversations, and drive data-driven decision-making. Streamline your sales process, improve customer relationships, and drive revenue growth with the power of AI.

Speaker: Cherilynn Castleman, Managing Partner and Executive Coach, CGI
2:30 pm – 2:40 pm
Networking Break
2:40 pm – 3:00 pm
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Fireside Chat: Top 10 Ways to Leverage AI to Increase Sales and Productivity
Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Roderick Jefferson, Professional Speaker and Author of Sales Enablement 3.0
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Fireside Chat: Top 10 Ways to Leverage AI to Increase Sales and Productivity

Join us for an engaging fireside chat with Roderick Jefferson, a leading expert in enablement and productivity enhancement, as we explore the transformative impact of AI on organizations. In this session, we will delve into critical topics such as the initial steps for implementing AI solutions, addressing employee resistance, and streamlining repetitive tasks through automation. Roderick will share best practices for integrating AI into existing workflows, strategies for continuous improvement, and methods for measuring ROI on AI investments. We'll also discuss ethical considerations and how to ensure that AI initiatives are scalable and future-proof.

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Roderick Jefferson, Professional Speaker and Author of Sales Enablement 3.0
3:00 pm – 3:10 pm
Networking Break
3:10 pm – 3:40 pm
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AI Edge: Taking Back Your Time
Speaker: Anthony Iannarino, Managing Director, B2B Sales Coach & Consultancy
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AI Edge: Taking Back Your Time

We are the first sales leaders, sales managers, and salespeople to have access to what will be the most powerful and effective sales tool. But this tool, like many of our tools, they can help you with the projects and tasks that might have taken more time without artificial intelligence.

In this presentation, we will explore the many ways you can do more in less time. You need your time to sell, which means sitting across from a human and talking about their problem and who best to go about improving their results through your expertise and the knowledge you have gained in your time.

You will leave here with new ideas of how to use the best assistant you have ever had.

Speaker: Anthony Iannarino, Managing Director, B2B Sales Coach & Consultancy
3:40 pm – 3:50 pm
Networking Break
3:50 pm – 4:20 pm
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The Elephant's That Are Not In The Room
Speaker: Jeffrey Gitomer, New York Times Bestselling Author
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The Elephant's That Are Not In The Room

Artificial intelligence combined with actual intelligence, is the revolution. Your challenge as a sales leader is how do you take advantage of that?

How do you make that happen? How do you monetize that? As a sales leader, you're responsible to attract, hire, train, encourage, support, and ramp up your salespeople to earn to their maximum potential. AI is the fuel that can make that happen. Tune in and get ready for a rocket ride.

Speaker: Jeffrey Gitomer, New York Times Bestselling Author
4:20 pm – 4:30 pm
Concluding Remarks
Hosts: Stefanie Boyer, Chief Science Officer, RNMKRS
Gerhard Gschwandtner, Founder and CEO, Selling Power

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