Agenda

Beyond Copilots, Coaching and Call Insights: Expert AI That Closes the Loop Between Sales Performance and Learning

Your sellers have more AI-generated insight than ever – and they're still discounting too early, losing on differentiation, and missing expansion signals in accounts they already own. The problem isn't information. It's knowing what good looks like before the event, and doing it in a live customer conversation.

Copilots give answers, conversation intelligence gives diagnosis, coaching platforms give practice, but each sits in its own tab, none understand your methodology, and not one closes the loop between what a seller just did and what they need to do differently next time.

Richard Barkey will show why this gap is where most organizations are leaking revenue, margin and cash, and how i-Coach.AI's orchestrated, agentic system closes that gap. Drawing on validated data from eight enterprise clients tracking 350 sellers over two years, he'll demonstrate what connected-loop AI enablement looks like when it's built on a genuine understanding of how buyers decide and how to change seller behavior.

You will learn:

• Why your AI stack isn't changing behavior – and why adding more point solutions makes the problem worse.
• What connected-loop enablement looks like – where every call assessment triggers the right learning, every learning moment feeds the next live deal, and managers see exactly who to coach on what.
• Where to start – how to diagnose the gaps in your current stack, and how the right orchestration allows you to close them.
• How i-Coach.AI delivered a validated $143,000 in additional revenue per seller per year, and drove behavior change in 4-6 weeks.

Speaker: Richard Barkey, Founder and CEO, Imparta

The Agentic Enterprise: Driving Growth Through Human-AI Partnership

In today's dynamic market, sales leaders face the dual challenge of achieving ambitious growth targets while maximizing team efficiency. The conversation has shifted from if AI will impact sales to how to strategically integrate it to solve real business problems and elevate performance.

This panel brings together global enablement leaders to share proven strategies for building a future-ready sales force. We will explore how advanced AI tools, working hand-in-hand with human expertise, are transforming the sales pipeline—from lead qualification and consistent customer engagement to empowering sellers with actionable insights.

Join us to learn how to:

• Implement AI for Tangible Business Impact: Move beyond the hype to focus on practical, globally scalable use cases that drive measurable results.
• Empower Your Sales Team: Discover how AI can offload repetitive tasks, freeing sellers to focus on genuine customer relationships and strategic decision-making.
• Establish Strong Governance and Guardrails: Learn to implement a "human-in-the-loop" framework that ensures data quality, maintains trust, and provides clear guidelines for responsible AI use.

This session is for leaders who want to leverage AI not as a replacement, but as a powerful partner to multiply capacity, ensure consistency, and unlock new levels of sustainable sales growth.

Moderator: Jaren Krchnavi, Head of Sales Enablement, Siemens
Panelists: Sabine Stokar von Neuforn, Director of Revenue Enablement & Sales Development, ATOSS
Niamh Murray Lalanne, VP of Global Sales Enablement, Mirakl

Build the Human Sales Competencies That Drive Seller Performance in an AI-Driven Market

As AI reshapes B2B sales, buyers place even greater value on human expertise, trust, and credibility in complex deals. In fact, while buyers once appeared to prefer rep-free experiences, recent data shows many now want sales experiences that prioritize human interaction over AI—especially at critical decision points in complex, high-stakes transactions.

In this session, Tim Riesterer, Chief Strategy Officer of Corporate Visions, will show sales and revenue leaders how to identify the seller competencies and buyer interactions that most influence decisions, use AI and performance data to pinpoint skill gaps and coaching priorities, and scale the human moments that improve seller performance in the conversations that matter most.

Speaker: Tim Riesterer, Chief Strategy Officer, Corporate Visions

Beyond the Script: Mastering High-Stakes Sales with AI Role-Play

Virtual Instinct, the only sales practice platform that combines AI-powered buyers with professional actors to build elite teams.

Speaker: Michael Eaton, Founder and CEO, Virtual Instinct

Master Now, Lead Now, Watch Now: A Sales Leader's Playbook for the AI Era

Most sales leaders are trying to learn every AI technology at once. That's the wrong strategy. In this conversation, Cherilynn Castleman shares the Three Rings framework she built. A clear playbook for what to teach your team now, what to lead on now, and what to simply watch. Drawing on current research the changing Sales Technology Landscape, she gives sales leaders a way to cut through the noise and decide where to invest in 2026.

Speaker: Cherilynn Castleman, Managing Partner and Executive Coach, CGI

Delivering ROI on your Sales Training Investment

Generating a return on your Sandler investment is something every company feels, yet proving it with a clear ROI calculation is often challenging. Revenue directly tied to Sandler programs can be difficult to isolate, making the value seem intangible. In this session, we will:

• Break down the common challenges companies face when attempting to measure ROI
• Explain why these roadblocks exist and provide practical strategies to overcome them
• Walk through the steps to take to create a reliable ROI measurement framework, to ensure your Sandler investment is seen as both measurable and strategic

Speaker: Seth Marrs, Chief Strategy Officer, Sandler

Why Most AI Sales Initiatives Fail – And What Sales Leaders Must Fix First

Everyone talks about why AI sales initiatives fail. This webinar shows sales leaders what must be fixed before AI can succeed—and exactly how to do it.

Attendees will learn why AI can only perform as well as the sales processes, behaviors, and data it learns from, and how inconsistent qualification, coaching, forecasting, and deal evaluation often limit AI effectiveness and business impact.

Participants will also receive access to an AI Readiness Assessment, a Sales Execution Readiness Assessment, and an Evidence-Based Opportunity Assessment. These assessments provide personalized benchmarks, identify critical gaps, prioritize improvement opportunities, and deliver practical recommendations for building the evidence-based sales foundation required for reliable AI outcomes, more accurate forecasting, stronger coaching, and improved sales performance.

Whether your organization is evaluating AI, implementing AI, or struggling to achieve the expected return on AI investments, this webinar will provide a practical roadmap for improving sales execution and creating the conditions necessary for AI success.

Speaker: David L. Varner, President & Founder, The Millau Group Global

You Are the Methodology: How Sales Leaders Win Together

Forty to sixty percent of B2B deals end in no decision. Not lost to a competitor, lost to inaction. The pipeline looks full. The conversion doesn't follow.

Most sales organizations respond by adding more – more training, more technology, more process. The numbers don't move. Something fundamental is missing.

The missing variable isn't what the seller does. It's how the seller shows up... and whether sales leadership has done the work to make that possible.

Lee Levitt explores that question through a real story: a deal that didn't move forward until the rep understood what was actually at stake for the customer. People could die. He then lays out a formal approach that gives leaders a clear model for developing that same discipline in their teams – without changing methodology, adding technology, or spending budget dollars.

Attendees will leave with a new lens for why deals stall, a conviction that the answer starts with them, and a question to bring back to their teams on Monday morning.

This isn't a mindset adjustment. It's a mindset upgrade – one that leads to significant increases in revenue contribution and customer adoption, retention, and profitability.

Speaker: Lee Levitt, Managing Director, Acelera Group

Create Predictable Revenue In An Unpredictable World

The world is fuller than ever with silver bullet promises. Aaron Ross, author of Predictable Revenue, shares how leaders can cut through fake LinkedIn news to build a clearer path to pipeline. He and his co-author of an upcoming sales book are showing that even in May 2026 cold outreach techniques can create relationships (not just responses) with CEOs of billion dollar companies.

Attendees will learn how to:

• Why sales teams default to handling demand, not creating it.
• Narrow to Win: stop chasing so many customers and focus where growth is most likely.
• Start With Your Base: turn customers, proof, referrals, and relationships into pipeline.
• Add One Layer: build one growth motion before adding another.
• Use AI as a support tool without letting it become another shiny-object distraction.

Speaker: Aaron Ross, Sales Advisor & Author

When Decisions Multiply: The New Shape of Revenue Acceleration

Every revenue leader is running the same play: more AI for sellers, faster outreach, smarter forecasts. Cycles keep stretching anyway. Today's enterprise deal involves ten to thirteen stakeholders, each with their own questions, risks, and approval rights. Data accelerates information, but uncertainty multiplies decision-makers, and decisions slow. Acceleration in this environment isn't faster sellers running the same motion. It's a different operating model, designed for how decisions actually get made now. Drawing on Deloitte's 2026 Future of Sales research, this session lays out what's changed, what leaders are doing differently, and how to treat consensus speed as a measurable revenue lever.

Speaker: Abe Awasthi, Sales Transformation Offering Leader, Deloitte Digital

Avoiding Contract Sticker-Shock: User-Friendly Tips for Salespeople

Contract sticker-shock blocks a lot of sales and delays many more, so you'd think we'd do anything to prevent it. But only a few salespeople address it proactively. Yet you don't have to become a junior lawyer to explain your side’s tough terms and demands in advance, before the shock sets in – or to collect your customer’s contacting priorities and prepare your own side to address them. You just need some contract basics. That prep gives great salespeople the tools to mediate between Legal and the customer, reducing negotiation delay and saving shaky sales. And that's how we get it done. "Always be closing" really should be "always be contracting."

Speaker: David W. Tollen, Founder, Tech Contracts Academy

The 7 Levers of Influence: What Every Revenue Leader Must Master in the Age of AI

After 35 years studying why people say yes, Dr. Robert Cialdini has one surprising conclusion: human psychology hasn't changed – but almost everything else has. In this rare fireside chat, the world's foremost authority on influence reveals how the seven principles of persuasion – including Unity, his newest and most powerful discovery – apply directly to today's AI-driven, buyer-controlled sales environment. Learn why asking for advice beats asking for opinion every time, why admitting a weakness early builds more trust than any strength claim, and why the words "we" and "us" outperform "I" and "you" in every high-stakes conversation. Practical, research-backed, and immediately actionable.

Speaker: Dr. Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing, Arizona State University