Speakers

Scott Addington is VP of Global Field Marketing at SugarCRM, where he drives innovative, insight-led marketing strategies that break away from the traditional B2B playbook. With a strong focus on brand narrative, Read full bio

Scott Addington is VP of Global Field Marketing at SugarCRM, where he drives innovative, insight-led marketing strategies that break away from the traditional B2B playbook. With a strong focus on brand narrative, go-to-market alignment, and customer engagement, Scott blends creativity with data to deliver meaningful impact. Outside of work, Scott is a published author of 15 (and counting) military history books and the curator of Bang Average, a B2B marketing Substack newsletter, focused on rethinking the norms of modern marketing. Close

Dr. Stefanie Boyer is a sales and negotiations coach with a track record of success in helping organizations refine the strategy to improve sales performance at both the company and individual levels. She leads Bryant Read full bio

Dr. Stefanie Boyer is a sales and negotiations coach with a track record of success in helping organizations refine the strategy to improve sales performance at both the company and individual levels. She leads Bryant University's sales program, which has been recognized by the Sales Education Foundation as a top university for sales education and training. She is also the Director of the Northeast Intercollegiate Sales Competition (NISC), a highly regarded competition that links top sales organizations with top sales talent and has been recognized by the Boston Globe and Wall Street Journal. Stefanie is the cofounder of RNMKRS, a digital sales training program serving over 20,000 students world-wide and exciting brands like Dell Technologies, BitSight, Cintas, Forrester, Gartner, Allstate, and more. Stefanie received the Best Teaching Application award for her work with RNMKRS. She was recognized as Forbes's next 1,000 and regularly takes the stage to speak as a keynote, TEDx, sales, or motivational expert. She co-authored two books: The Little Black Book of Social Media and 9 Ways to Develop Highly Effective Salespeople. Dr. Boyer received the prestigious AMA Sales Educator of the Year Award. She has been recognized by the National Conference of Sales Management for her innovative approach to individual sales training, process strategy, and adaptability coaching. She has successfully trained sales strategies for thousands of people in technology, financial services, energy, sports, medicine, wellness, beauty, construction, food and beverage, engineering, and power plant design. By following her innovative process with a focus on adaptability, Dr. Boyer brings unique and valuable experience to organizations looking to build and maintain their client base. Fun fact: Dr. Boyer held the javelin-throwing record for 8 years at the University of South Florida. Close

As Chief Revenue Officer, James is a veteran of the technology arena, with over 23 years of ERP, CRM and IT Service Management experience. At Sugar, he is responsible for overseeing all aspects of sales, marketing, and Read full bio

As Chief Revenue Officer, James is a veteran of the technology arena, with over 23 years of ERP, CRM and IT Service Management experience. At Sugar, he is responsible for overseeing all aspects of sales, marketing, and service for the region. His most recent role was at Saba, a leading talent management company, where he spearheaded the Go-To-Market functions across the EMEA region. While there, he was also a key member of the leadership team integrating two major acquisitions, with the business seeing growth from 80 to 500+ employees. Throughout his career, James has been the executive sponsor for deployments of Salesforce.com and has witnessed firsthand the frustration in his own teams due to complexity and a lack of usability. As a result, he is passionate about evangelizing Sugar's next-generation CX capabilities that create customers for life. Close

Gerhard Gschwandtner is the founder and CEO of Selling Power, a media company that produces the award-winning Selling Power magazine and Selling Power TV, a daily video interview series on sales success. He Read full bio

Gerhard Gschwandtner is the founder and CEO of Selling Power, a media company that produces the award-winning Selling Power magazine and Selling Power TV, a daily video interview series on sales success. He developed and hosts the Sales 3.0 Conference, which helps sales leaders integrate sales technologies into their sales organizations to create improved sales effectiveness and greater customer value. Over the course of three decades, he has interviewed some of the most successful leaders and experts in sales, business, sports, entertainment, and politics, including Mary Kay Ash, Marc Benioff, Michael Dell, George Foreman, Larry Ellison, Richard Branson, Jay Leno, Meg Whitman, and many more. Gerhard has studied the lives of hundreds of peak performers and worked with world-leading coaches and psychologists to create the unique, new Peak Performance Mindset training program. He is the author of 17 books on the subject of sales, management, and motivation and received the Sales & Marketing Executives International, Inc. 2010 Ambassador of Free Enterprise Award. Follow him on x at @gerhard20. Close

Anthony is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two Read full bio

Anthony is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results. In each business, Anthony is focused on helping professionals reach their full potential. Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change and identify the resources within themselves that will drive positive results. Close

Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space that understands how to Read full bio

Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space that understands how to create bridges between internal organizations to empower sales to exceed expectations. Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society. Roderick is also a member of several Advisory Boards, including Capella University, Autobound.ai, Sales for the Culture, and Selleration Inc. He held a variety of executive leadership, sales, sales enablement, operations and customer experience roles at Magnit, Netskope, Roderick Jefferson & Associates, Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. When not working on sales enablement projects and programs, he can be found perfecting the art of barbecuing or playing on his bocce court in his backyard with his family. Close

Jonathan Kvarfordt (Coach K) is a seasoned GTM advisor for 10+ AI and GTM companies, Founder of the GTM AI Academy, and the Cofounder of the AI Business Network, specializing in AI-driven strategies that transform GTM Read full bio

Jonathan Kvarfordt (Coach K) is a seasoned GTM advisor for 10+ AI and GTM companies, Founder of the GTM AI Academy, and the Cofounder of the AI Business Network, specializing in AI-driven strategies that transform GTM strategies and practices. With over 15 years of experience helping global organizations and startups scale revenue, Jonathan brings practical, actionable insights to the evolving landscape of AI in business. Close

Jennifer is a Partner at McKinsey and leads McKinsey's Sales and Channel Management Practice in North America. She has ~20 years' consulting experience specializing in B2B GTM and serves a range of B2B companies, Read full bio

Jennifer is a Partner at McKinsey and leads McKinsey's Sales and Channel Management Practice in North America. She has ~20 years' consulting experience specializing in B2B GTM and serves a range of B2B companies, including OEMs, financial / professional services, software and distribution-driven businesses. She is a frequent speaker at sales conferences and author of publications related to B2B sales in the digital era; she also frequently speaks on topics related to diversity and inclusivity in the workplace. Jennifer is based in McKinsey's Boston location. Prior to McKinsey, Jennifer held various sales marketing roles while completing her higher education. She also taught sales at the university level. Jennifer was a Rhodes Scholar at Oxford University, holds a MSc. with distinction in international political economy from the London School of Economics and has her BA from the University of Tennessee. Sample client projects and impact

• Building the omnichannel strategy for a global, multibillion OEM and services firm and driving +10% growth
• Transforming the commercial strategy to deliver +$1.3B organic growth (+20% over base) within three years for a global services organization
• Transforming a tech company's GTM strategy and structure to align with new customer archetypes, including a redesign of sales operations; targeting 5+% net new growth and ~10% cost to serve reduction
• Redesigning a GTM and pricing strategy for a global chemicals company, inclusive of commercial terms, and exceeding EBIT impact target of +3 basis points
• Building GTM strategy in the SMB market, inclusive of changes to digital marketing, for a SaaS services player, achieving +10% growth w/in 6 months
• Designing an omnichannel strategy for a global OEM, resulting in a new e-commerce channel for SMB customers, along with revamped inside sales and service
• Architecting a GTM transformation program for a global materials conglomerate, including revised customer archetypes, key account strategy and planning, and sales operations/sales tech enablement, yielding +$100M gross margin on a basis of $700M w/in 12 months

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Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former Read full bio

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. Close