Agenda

TBA



Speakers: James Frampton, Chief Revenue Officer, SugarCRM
Scott Addington, VP of Global Marketing, SugarCRM

5 Steps to Improve Win-Rates

Buyers are more educated than ever and more stakeholders are involved in the decision-making process – no wonder that buying decisions have stalled over the past 12 months.

Harry Kendlbacher, CEO of Global Performance Group, will share how to tackle the "do nothing" decision mentality, through the 5 proven steps to improve win-rates and reduce sales cycle time.

Speaker: Harry Kendlbacher, CEO and Managing Partner, Global Performance Group

Fireside Chat: Leveraging Personality Intelligence for Sales Success

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Merrick Rosenberg, CEO, Take Flight Learning

What AI Can't Replace – The Human Skills Still Winning Deals

In the age of AI and automation, the ultimate competitive edge isn't digital—it's deeply human. In this session, Tim Riesterer, Chief Strategy Officer at Corporation Visions, will discuss the irreplaceable competencies driving customer decisions and how to assess, coach, and scale them across your sales force.

Speaker: Tim Riesterer, Chief Strategy Officer, Corporate Visions

TBA

Speaker: Alex Kutsishin, Co-Founder and CEO, FUEL !nc.

Seven AI Solutions to Accelerate Sales

Join Jonathan Kvarfordt at the Selling Conference for "Top 5 AI Tools to Accelerate Revenue"—an essential session for modern sales leaders navigating a rapidly evolving landscape. In 2025, the sales tech stack is being redefined by AI-powered tools that don't just save time—they create pipeline, increase conversion, and deliver measurable ROI. Jonathan will break down the top platforms that are transforming how teams prospect, personalize outreach, and scale revenue with precision. Whether you're leading a GTM org or refining your outbound strategy, this session will give you an actionable edge.

Speaker: Jonathan Kvarfordt, Founder and Chief AI Officer, GTM AI Academy

Prompts That Sell: How to Use AI for LinkedIn®, Objection Handling, and Pre-Call Prep That Drives Revenue

Based on the best-selling book Prompt Writing Made Easy, this 30-minute session teaches you how to use the CRISPY Framework to write AI prompts that drive real sales results. Learn how to spark engagement on LinkedIn®, prep smarter before calls, and handle objections with relevance. You'll see live examples and walk away with proven prompt formulas you can use immediately. Whether you're new to AI or refining your strategy, this training helps you replace noise with meaningful conversations and make every message count.

Speaker: Brynne Tillman, CEO and LinkedIn Whisperer, Social Sales Link

Masterclass AI for Sales



Speaker: TBA

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Speaker: TBA

Paralyzed by Fear: Resistance to Change Undermines Sales Leaders

Speaker: Jeff Seeley, CEO, Carew International

Beyond Legacy CRM: The AI Sales Advantage

Speaker: Kartik Pasumarti, VP of Revenue and Operations, ShareCRM

Five Myths About Generative AI That Keep Sales and Marketing Leaders Up at Night – And What to Do About Them

Generative AI (genAI) is revolutionizing the sales and marketing landscape, yet misconceptions about its capabilities and limitations persist, creating hesitation among commercial leaders. In this talk by McKinsey Partner Jennifer Stanley, who leads their Sales Practice in the UK and Ireland, she will debunk five prevalent myths that hinder the adoption of Gen AI in sales and marketing and share actionable strategies to overcome these barriers. Jennifer will also share insights from her work both in the UK/Europe and in the US, where she was based for 20+ years, on the specific genAI use cases in sales and marketing that are gaining traction and generating results: increased productivity for sellers, improved experiences for customers, and top line growth for companies.

Speaker: Jennifer Stanley, Partner and North America Lead, Sales & Channel Practice, McKinsey & Company

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Speaker: TBA

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Speaker: TBA

Building and Accelerating Pipeline in the Shiny Object Era

Pipeline generation has never been harder or noisier. But, your biggest competitor isn't who you think. Learn why 38% of B2B opportunities die to buyer status quo – and what to do about it. You'll walk away with actionable frameworks and tactics for illuminating your prospect's cost of inaction early in outbound messaging.

Speaker: Jen Allen-Knuth, Founder, DemandJen

Building A Culture of Accelerated Learning

Imagine a world where every sales interaction is intentional, every enablement program is aligned to business goals, and your impact on revenue isn't just anecdotal, it's measurable. Welcome to Sales Enablement 3.0: the shift from reactive support to strategic business driver. It's time to stop being order takers and start operating as architects of growth. Join Roderick Jefferson, #1 international bestselling author, professional speaker, and Fractional GTM transformation leader, as he discusses:

• A Comprehensive Blueprint for Strategic Enablement: Discover the core pillars of a world-class enablement framework aligned with revenue, retention, and rep productivity.
• The Power of the Enablement Charter: Discover how to establish and convey a sales enablement charter that defines your mission, scope, and value to the business.
• Scalable Programs That Actually Work: Gain practical insights into designing onboarding and everboarding programs that minimize ramp time and enhance sustained performance.
• Data-Driven Storytelling: Understand which metrics matter, how to link them to revenue outcomes, and how to leverage data to shift perception from a support function to a strategic partner.

This session isn't about checking boxes; it's about building something that lasts. Start by asking yourself: Does your enablement function have a blueprint, or are you still building as you go? Let's elevate the role of enablement to be seen as a revenue impactor, not the "fixer of broken people and things!"

Speaker: Roderick Jefferson, Professional Speaker and Author of Sales Enablement 3.0

Creating Opportunities by Building Trust First Client Relationships

The real value we bring isn't just revenue – it's the relationship that drives it. Our clients don't just get tactics; they get a trusted partner obsessed with their outcomes. Together, we build strategies that increase profits, expand margins, and position them as the obvious choice in their market.

This is more than consulting. It's a revenue alliance. A profit-producing partnership. One where your goals become our mission – and we don't stop until the scoreboard reflects it.

With us, clients don't just feel supported – they feel unstoppable. Because when you combine the right relationship with the right strategy, you don't chase opportunity... you create it.

Speaker: Anthony Iannarino, Managing Director, B2B Sales Coach and Consultancy