Agenda

Three Steps to Becoming the Trusted Authority in Your Prospect's Mind

In this special session, you will learn how salespeople can:

• Become a problem finder and problem solver, not a product pusher.
• Ask the right questions at the right time with the right tonality.
• Eliminate sales resistance to get your prospects to let their guard down.

Speaker: Jeremy Miner, CEO and Founder, 7th Level

Selling with Value: How to Align with B2B Buyers and Drive Revenue

Building trust and communicating value sets great sales professionals apart. Research shows that sales teams who reach or exceed revenue targets are 2x more likely to connect the value of their solution to ROI for their customer. In today's B2B market it's essential to demonstrate business value in a way that differentiates your product or service and motivates buyers to do business with your company.

In this session, Spencer Wixom, President and CEO of The Brooks Group, will share proven techniques to help your sales team become strategic advisors who gain trust and sell with value. You'll learn practical steps for communicating that value throughout the sales process, aligning your solution's value to the customers' needs and wants, and fostering long-term, profitable customer relationships.

Speaker: Spencer Wixom, President and CEO, The Brooks Group

AI in Revenue Enablement: What You Should Already Know

Did AI write this keynote abstract? How would you know? Do you care?

Pundits and prognosticators all around us are yelling non-stop about AI, making it hard to filter out what matters for each of us personally. This is primarily due to the sudden influx of AI capabilities revealed by ChatGPT, but AI has long been quietly, effectively migrating into our daily experiences. What's different now is how little expertise is required to independently leverage it.

In this keynote, Forrester VP/Principal Analyst Peter Ostrow will separate the noise from the value around artificial intelligence. B2B revenue enablement leaders will learn how AI can support their productivity, deals, and customer outcomes – as well as how to minimize the likelihood of losing their job to a machine.

Speaker: Peter Ostrow, VP and Research Director, Forrester

Revenue Revolution: Navigating Change with Precision

In today's dynamic sales landscape, the path to sustainable revenue growth lies in strategic change. As Chief Revenue Officers (CROs), you play a pivotal role in steering organizations through market shifts, disruptive technologies, and evolving customer expectations. A smart, intentional change management plan becomes your GPS, guiding teams successfully through transformational shifts. Join us as we explore how designing your roadmap, stakeholder alignment, and adaptive execution propels organizations toward revenue achievement.

Speaker: Susan Perry, Strategic Advisor, Transformation and Change Leader

How to Increase Win Rates and Deal Velocity

Discover insights gleaned from real-world challenges facing global sales teams and emerging trends that are affecting win rates and deal velocity. With a keen eye on the evolving sales climate, Harry will share real-world examples and proven solutions that are helping sales teams overcome the root causes of revenue stagnation. During this session, you can expect to learn:

• Actionable strategies to increase sales win rates and accelerate deal velocity.
• Insights into common pitfalls and challenges faced by sales teams in today's market.
• Practical techniques to align sales efforts with customer needs and priorities.
• Proven methods for creating urgency, securing key agreements, and driving sales momentum.

Whether you're a CRO, sales leader, or frontline sales professional, this session is designed to provide you with the tools and knowledge needed to elevate your sales organization and achieve outstanding results. Don't miss this opportunity to learn from one of the industry's leading experts and take your sales performance to new heights.

Speaker: Harry Kendlbacher, CEO and Managing Partner, Global Performance Group

Fireside Chat: Improve Sales Performance and Drive Revenue Growth

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Teri Long, VP of Revenue Enablement, Mindtickle

Unlocking Revenue Potential: A Unified Approach to Sales Performance

Speaker: Taylor Wilding, VP of Sales, Xactly

Revenue at the Speed of Strategy: Aligning Sales Goals, Strategies and Behaviors for Rapid Growth

In today's fiercely competitive market, aligning sales goals, critical sales strategies with strategic selling behaviors are not just beneficial; it’s essential for rapid growth and sustainability. The keynote: "Revenue at the Speed of Strategy" presentation led by Steve Gielda, Head of Revenue Acceleration at Ignite Selling and author of Ignite Your Sales Strategy will share how to build quantitative sales strategies that not only supports but accelerates the achievement of ambitious sales goals.

Speaker: Steve Gielda, President and Co-Founder, Ignite Selling

CRO Spotlight: How Revenue Leaders Win

Moderator: Warren Zenna, Founder and CEO, The CRO Collective
Panelists: Lauren Bailey, Founder and President, Factor 8
Daniel Frailey, CRO of Executive Education Program, University of Chicago

Fireside Chat: AI Powered Sales with Generative AI: Best Practices

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speakers: Jennifer Stanley, Partner and North America Lead, Sales & Channel Practice, McKinsey & Company
Richelle Deveau, Partner, McKinsey & Company

The Brand of You: Strategies for Enhancing Sales Funnels in Business

Business is constantly evolving and demanding innovative approaches to fortify brand presence and propel sales. To meet this demand, a shift towards content creation has emerged as a pivotal strategy. We will delve into the transformative power of content in amplifying brand identity and expanding customer bases, while exploring the importance of establishing a robust brand persona in the ever-changing landscape of digital marketing. Emphasizing the role of podcasts and the Digital Streaming Television industry as distribution channels, we'll unveil how businesses can harness these platforms to engage audiences effectively.

Additionally, this session will explore the integration of personalized messaging, data analytics, and advanced customer relationship management tools in optimizing sales funnels. By examining successful practices across diverse industries, you will obtain actionable insights to maximize sales potential and cultivate lasting customer relationships.

Speaker: Jeffrey Hayzlett, Chairman and Founder, The C-Suite Network

Culture Eats Strategy for Breakfast: Leveraging Coaching and Leadership to Supercharge Revenue Acceleration

Great strategies fail without a culture to execute them. Discover how to build a coaching-driven culture that fuels innovation and accelerates revenue growth. Learn the essential leadership skills to empower your teams, overcome obstacles, achieve breakthrough results, and gain actionable strategies to implement a coaching culture within your organization.

Speaker: Jeff Seeley, CEO, Carew International

How to Enhance Your Seller Journey With AI

One of the most powerful applications of GenAI is in managing customer interactions. This presentation explores the integration of AI in enhancing the end-to-end customer and seller journey. It highlights how AI-driven tools can refine sales processes, personalize customer engagement, and increase operational efficiency. The session will cover AI's role in improving forecasting accuracy and decision-making for sales teams. Attendees will gain insights into utilizing AI to optimize customer touchpoints, ultimately leading to heightened sales performance and enriched customer satisfaction.

Speaker: Abe Awasthi, Sales Transformation Offering Leader, Deloitte Digital

Fireside Chat: Overcoming Obstacles with the Right Mindset Skills Set and Toolset

In this fireside chat with Roderick Jefferson, author of Sales Enablement 3.0, you will learn:

• The latest trends in sales and revenue enablement.
• How to humanize sales in a world overwhelmed by technology.
• The five qualities every sales leader needs to succeed.
• Lessons learned from great business leaders.
• How to deal with immature people in power.
• How to create a mindset to overcome any adversity.

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Roderick Jefferson, Professional Speaker and Author of Sales Enablement 3.0

The Language of Trust in Business

Shatter Conventional Wisdom and Unleash the Power of Radical Transparency! John Guydon will challenge traditional sales mindsets and reveal the counterintuitive strategies of "The Language of Trust." Prepare to be inspired as you discover how embracing vulnerability, admitting flaws, and communicating with authenticity can skyrocket customer trust, loyalty, and revenue growth. This high-energy session will equip you with practical tools to foster deeper connections, build unshakable partnerships, and gain a lasting competitive edge. Get ready to unlock the transformative potential of transparency and experience a paradigm shift in your approach to sales and customer relationships.

Speaker: John Guydon, Author, Ted Speaker, and Coach, Entrepreneur Collegiate Athlete (University of Colorado)

Game Changer – Revenue Enablement as a $$$ Influence Center

Hear from Russ Walker, SVP of Revenue Enablement at Datasite, on how Revenue Enablement has evolved from Sales Enablement and how you can create revenue innovation and acceleration

Speaker: Russ Walker, SVP of Revenue Enablement, Datasite

AI or a Bad Toupee, The Good, The Bad, and The Scary

Artificial intelligence is rapidly transforming industries across the board, and the call center space is no exception. But is implementing an AI call center agent as easy as putting on a toupee? In this insightful seminar, we'll separate fact from fiction and explore true potential and pitfalls of deploying conversational AI.

We'll start by uncovering the "good" and how AI can revolutionize customer service with 24/7 availability, lightning-fast response times, and the ability to intelligently resolve common issues. You'll learn about the latest advancements allowing AI agents to understand complex language, discern intent, and provide human-like empathetic responses.

Then we'll dive into the "bad" and "scary" realities to consider. What are the risks of anthropomorphizing AI beyond its actual capabilities? How can you avoid releasing an AI agent before it's truly ready and turning off customers? We'll dispel myths and explore real-world scenarios of conversational AI gone wrong.

Speaker: Brian Podolak, Co-Founder and CEO, Vocodia

The Five Immutable Laws for Success in Selling

In the dynamic world of sales, mastering the art of selling is not just about understanding your product or service; it's about understanding people, their needs, and how to effectively communicate the value you're offering. Drawing upon the insights from the classic book "Open the Mind and Close the Sale" by John M. Wilson & Willis H. Turner, this presentation delves into the "5 Immutable Laws for Success in Selling," providing a comprehensive guide to achieving excellence in the sales profession.

Speaker: Willis Turner, President and CEO, SMEI

Prospect by Interview

Starting conversations with key decision-makers is professionals' number one challenge regarding their business development efforts. The number two challenge is starting that conversation with high trust and credibility.

While there are many ways to prospect, this innovative approach is incredibly engaging, builds rapport with your buyers, elevates their voice, helps uncover their challenges, and opens up discovery conversations on a consistent basis.

In this program, you will learn the following:

1. How to use LinkedIn to find and schedule interviews with your 1st and 2nd-level connections
2. Steps to turn the interview into an ebook
3. Leverage the ebook to get interviews with other prospects for future ebooks
4. Schedule an insights/discovery call based on what you learned during the interview

Speaker: Brynne Tillman, CEO and LinkedIn Whisperer, Social Sales Link

TBA

Speaker: TBA

TBA

Speaker: TBA

Unlocking Growth: Transitioning From Sales Enablement to Revenue Enablement

Moderator: Paul R. Butterfield, CEO, Revenue Flywheel Group
Panelist: Sandy Robinson, SVP of Revenue Operations and Enablement, Patra Corporation