Agenda

The Coming Apocalypse of Cold Outreach

Are you tired of drowning in a sea of unopened emails and dodging sales calls? It's no secret that traditional cold outreach methods are becoming less and less effective. Don't let automation be the end of your sales success! Join us for a game-changing keynote that will dive into the future of prospecting. We'll explore innovative strategies for reaching prospective clients in a world where buyers are bombarded with impersonal automated messages. Don't miss out on this opportunity to stay ahead of the game and learn how to thrive in a changing sales landscape!

Speaker: Anthony Iannarino, Managing Director, B2B Sales Coach & Consultancy

How to Use Video Selling to Get Your Team to Sell Smarter, Not Harder

Sending emails that don't get replies? Firing off LinkedIn messages that just disappear into the void? Worrying about how the heck you're going to keep up with your quota next year?

When you're prospecting for new business, one of the best ways to stand out and earn attention is by sending a personalized video. We'll show you how.

Join Dan Wardle, VP of Revenue at Vidyard, to learn how savvy SaaS sellers use customized videos to book more meetings, showcase solutions, and close deals faster.

Speaker: Dan Wardle, VP of Revenue, Vidyard

How CRO's Accelerate Sales in a Slow Economy

Warren Zenna, Founder and CEO of The CRO Collective, will facilitate a panel discussion with an esteemed group of Chief Revenue Officers on how Chief Revenue Officers (CROs) can accelerate revenue during an economic downturn. This panel discussion is geared towards CROs who are looking for proven strategies to navigate challenging times and come out stronger on the other side.

The panel will consist of experienced CROs who have successfully navigated economic downturns and accelerated revenue growth. They will share their insights, strategies, and best practices for overcoming the challenges of an economic downturn and driving revenue growth.

Attendees will have the opportunity to learn from the best in the industry, ask questions, and engage in lively discussions with their peers. By the end of the panel, attendees will have a better understanding of how to accelerate revenue growth during an economic downturn and be better equipped to navigate the challenges of the current market conditions.

Speaker: Warren Zenna, Founder and CEO, The CRO Collective

Mastering the Art of Prospecting: Key Strategies for Success

Discover the key strategies for effective prospecting. Uncover essential techniques and approaches to elevate your prospecting and business development approach. Learn how to identify target markets, create your perfect prospect profile, and ultimately generate high-quality leads to keep your pipeline full. Unlock the power of prospect research, compelling value propositions, and leveraging personalized engagement to maximize your success. Don't miss this opportunity to reach your true prospecting potential!

Speaker: Justin Zappulla, Managing Partner, Janek Performance Group

Fireside Chat: How ChatGPT Will Revolutionize Sales

ChatGPT and other generative AI technologies are taking the world by storm and changing how we work with technology. In this session, we will talk about how this technology is affecting sales today, along with what it will change in the future.

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Seth Marrs, Principal Analyst, Forrester

Converting Prospects Into Customers

Whether your sales have declined or held steady, your salespeople are likely to second-guess their ability to secure or maintain new clients. Roderick Jefferson, the author of "Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence," will provide fresh insights into this tough business challenge.

Takeaways include:

• How to create a customized sales conversation outline.
• How to address prospects' objections and share success stories.
• How to create new communication methods, collaborating with internal teams, prospects, and clients.
• How to create revenue-driven metrics to measure the success of enablement processes, programs, platforms, and initiatives.

This presentation will help you break down the complexity of the buying & selling process through scalable, repeatable, and measurable practices that lead to accelerated speed to revenue and increased sales productivity.

Speaker: Roderick Jefferson, Professional Speaker, Author, Sales Enablement 3.0

Build Your Story Playbook

What if your sales team could have an instant advantage over all your competition? What if you could quadruple appointments, shorten sales cycles, and skyrocket profits, all through the application of one powerful technique? If your sales team needs this kind of edge, "Build Your Story Playbook®" provides the breakthrough you've been looking for. Shift your sales team away from the uncomfortable bulldog tactics of the past, to a new, relaxed, and scientifically proven methodology that consistently multiplies results, guaranteed.

Speaker: Matthew Pollard, Founder and CEO, Rapid Growth, LLC

Bringing Gen AI to Live in the Customer Journey

Artificial intelligence continues to push the boundaries of what is possible in marketing and sales. And now, with the ongoing step-change evolution of generative AI, we’re seeing the use of open-source platforms penetrating to the sales frontlines, along with rising investment by sales-tech players in gen AI innovations. In this session, we will outline the opportunities (and risks) in this dynamic field and suggest productive paths forward. Specifically, we highlight priority uses cases for generative AI in marketing and sales with a vision for aspirational capabilities and considerations for each.

Speaker: Richelle Deveau, Partner, McKinsey & Company

Prospecting is Won or Lost Before it Begins

Salespeople overlook the most powerful app we have access to, our mind. Of all the sales tools we have, none is more powerful than our mind. Key to success in prospecting is knowing how to fully optimize both our mind and our sales stack. Too many salespeople rely on their sales stack and then wonder why they fail to achieve quota. Creating the right mindset is not as hard as people make it out to be and in this session, I'll show you how.

Speaker: Mark Hunter, "The Sales Hunter", Author, A Mind for Sales

Integrating the Power of ChatGPT in Linkedin

We have all heard about ChatGPT and the magic of AI. In this session you will learn how to utilize ChatGPT to improve your LinkedIn profile, content, engagement, and more. You will receive 101 ChatGPT prompts that will insure you are effectively leveraging the power of AI to improve your LinkedIn presence.

Speaker: Brynne Tillman, CEO, LinkedIn Whisperer, Social Link Sales