Agenda

Unlocking B2B Sales with Tech & AI

In this session, Jennifer will share how technology and AI can change the trajectory of B2B sales by helping leaders find new growth opportunities, deeply personalize their customer interactions, and conduct value-based negotiations. This talk will offer practical tips on successfully using AI to automate sales tasks, like prioritizing leads and managing customer interactions, to make processes more efficient and effective. Attendees will also discover how AI tools can enhance sales teams' capabilities through customized training that upskills them rapidly.

Speaker: Jennifer Stanley, Partner, McKinsey & Company

Ethical Risks/Opportunities of AI Use Cases in B2B SalesA

AI systems shape markets, access, and power, and B2B sales is a high-impact domain where ethical failures have real economic consequences. This session will discuss how AI is increasingly embedded in B2B training, targeting, outreach, and forecasting, which inserts ethical vulnerabilities (operational, reputational, regulatory), and why it is essential that Responsible AI be meaningfully built into sales applications and workflows.

Moderator: Jeff Campbell, Head of AI Research, Sales 3.0 Labs
Panelists: Olivia Gambelin, AI Ethicist and Author of Responsible AI
Ayca Ariyoruk, Senior Fellow, Center for AI and Digital Policy
Courtney Radsch, PhD, Director of Center for Journalism and Liberty, Open Markets Institute

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Speaker: Thomas Ross, President and Founder, Velocity Sales Solutions

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Speaker: Richard Barkey, Founder and CEO, Imparta

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Speaker: Mark Roberge, Co-Founder, Stage 2 Capital

AI Unlocked: Redefining Revenue Enablement for the Future

AI is transforming the enablement landscape, reshaping how teams deliver content, analyze performance, and accelerate revenue. In this 30-minute panel, top enablement leaders examine AI's real-world impact on strategy, productivity, and buyer engagement. Discover what it takes to evolve from manual processes to intelligent enablement that drives measurable results. From automating complex sales processes to delivering hyperpersonalized customer experiences, learn the practical strategies and real-world applications that separate market leaders from the competition.

Key Outcomes:

• Proven ROI Drivers – Learn practical ways to integrate AI tools into enablement workflows.
• Strategic Implementation Framework – Understand how AI enhances sales readiness and coaching effectiveness.
• Future-Proofing Your Revenue Stack – Explore new success metrics powered by data, insights, and automation.

Moderator: Roderick Jefferson, Enablement Leader, Keynote Speaker, Bestselling Author
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Speaker: Abe Awasthi, Sales Transformation Offering Leader, Deloitte Digital

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Speaker: Jesse Rome, VP of Training, ASLAN

AI for Sales Content Without Losing Your Voice

Brynne Tillman will guide you step-by-step on how to use AI as a thinking partner to plan and write sales content that sounds like you.

This session shows how to identify buyer-driven topics, turn them into pillar, cluster, and FAQ content, and translate that strategy into LinkedIn articles, newsletters, and posts. The focus is on originality, clarity, and credibility, not automation or volume.

Key takeaways:

• How to use AI to surface buyer questions and sales-relevant topics
• How to structure pillar, cluster, and FAQ content for real buying conversations
• How to write with AI in your authentic voice, not generic output
• How to create SEO, GEO, and AEO content without sounding optimized
• How to turn content into trust-building sales conversations

You'll leave with a practical, repeatable process for creating content that earns trust and leads naturally to sales conversations.

Speaker: Brynne Tillman, CEO and LinkedIn Whisperer, Social Sales Link

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Speaker: Michael Eaton, Founder and CEO, Virtual Instinct, Inc.

StorySelling: Say Less. Sell More.

"The Human Edge in the Age of AI"

We're living in the most over-informed sales era in history.

Sellers have more data, more content, more AI tools and yet buyers are harder to engage, sales cycles are longer, and deals stall for reasons no dashboard can explain. In fact, research shows today's deals take 40% longer to close.

The problem isn't a lack of information. It's a lack of emotional clarity.

When buyers feel overwhelmed, uncertain, or internally misaligned, no amount of slides, ROI models, or feature dumps will move them forward.

That's where StorySelling changes the game.

In this fast-paced, highly practical virtual keynote, Shari Levitin reveals how top sellers use five specific stories to do in two minutes what data-heavy presentations often fail to do in twenty-five: create clarity, build confidence, and unlock momentum.

This session isn't about storytelling for entertainment. It's about story as a deal-movement tool, and the human advantage AI can't replace.

Participants will be able to:

• Identify the five essential sales stories every high-performing seller must master
• Apply each story at the precise moment in the buyer's journey to reduce hesitation and build trust
• Explain the neuroscience behind why story compresses meaning and accelerates decision-making
• Leverage AI to structure compelling sales stories without surrendering human judgment, empathy, or credibility

If your sellers are saying more but closing less this keynote shows them how to reclaim clarity, connection, and confidence in an AI-powered world.

Speaker: Shari Levitin, Professional Speaker, Author of Heart and Sell, and CEO, Shari Levitin Group

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Speaker: Pat Johnson, Head of Customer Experience, Rilla Marketing

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Speaker: Edward Kerr, Co-Founder and CEO, Practis

Legacy CRM Challenges: Stop Burning Money and People, Modernize with AI

For today's C-suite and sales leaders, a CRM should serve as a true revenue command center. Instead, many organizations are constrained by legacy platforms like Salesforce that are costly, complex, and misaligned with modern sales execution. These systems drain budgets, burden sales reps with administrative work, and create friction that directly impacts performance and morale. In this presentation and live demo, we'll examine why legacy CRMs are no longer fit for purpose and how AI-driven modernization can eliminate inefficiency, empower reps, and give leaders real-time visibility into revenue. Learn how AI transforms CRM from a system of record into a system of action.

Speaker: Jason Miller, Former Creatio Executive and Founder/CEO, BrightPulse IT

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Speaker: Mark Hunter, "The Sales Hunter" and Author of A Mind for Sales

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