Agenda

Unlocking B2B Sales with Tech & AI

In this session, Jennifer will share how technology and AI can change the trajectory of B2B sales by helping leaders find new growth opportunities, deeply personalize their customer interactions, and conduct value-based negotiations. This talk will offer practical tips on successfully using AI to automate sales tasks, like prioritizing leads and managing customer interactions, to make processes more efficient and effective. Attendees will also discover how AI tools can enhance sales teams' capabilities through customized training that upskills them rapidly.

Speaker: Jennifer Stanley, Partner, McKinsey & Company

Ethical Risks/Opportunities of AI Use Cases in B2B SalesA

AI systems shape markets, access, and power, and B2B sales is a high-impact domain where ethical failures have real economic consequences. This session will discuss how AI is increasingly embedded in B2B training, targeting, outreach, and forecasting, which inserts ethical vulnerabilities (operational, reputational, regulatory), and why it is essential that Responsible AI be meaningfully built into sales applications and workflows.

Moderator: Jeff Campbell, Head of AI Research, Sales 3.0 Labs
Panelists: Olivia Gambelin, AI Ethicist and Author of Responsible AI
Ayca Ariyoruk, Senior Fellow, Center for AI and Digital Policy
Courtney Radsch, PhD, Director of Center for Journalism and Liberty, Open Markets Institute

AI Sales Pipelines, The Future Of Your Revenue

Sales has crossed a line.

Buyers no longer move through your funnels.

But how does this affect your traditional Sales Process?

• The Next Operating System for Revenue
• AI Search and Agentic AI are Replacing Funnels, Forms, and Follow-Ups

Based on AI Search and AEO, AI agents now discover, qualify, prioritize, and route opportunities before a rep ever gets involved.

AI Sales Pipelines don't just support your sales team... they actively generate, qualify, and advance pipeline in real time.

With AI Sales Pipelines, sales teams:

• Respond faster than humanly possible
• Focus only on high-intent opportunities
• Eliminate wasted outreach and stalled deals
• Empower your sales teams to Convert AI-driven demand into efficient, predictable revenue

This isn't new sales enablement. It's REVENUE.

Speaker: Thomas Ross, President and Founder, Velocity Sales Solutions

Beyond Copilots, Coaching and Call Insights: AI That Changes What Happens Next

Most sales AI lives in fragmented toolkits. Copilots provide answers, call intelligence provides diagnosis, and enablement platforms offer coaching and roleplays. But these disjointed tools, designed without a deep understanding of buyer and seller behaviour, don't reliably change outcomes in the key moments that decide revenue.

Join Richard Barkey, Imparta's Founder and CEO, and a pioneer in enterprise AI enablement, to explore the power of closed-loop AI enablement.

This continuous cycle links sales performance directly to training and back again, organised around goals, opportunities and accounts. It can start with preparation and coaching for a specific sales activity, or with a skills assessment that drives learning and practice. It is based on 30 years of research into sales best practice, buyer behaviour, and sales enablement.

If you are a leader in sales, RevOps, Enablement/L&D, or GTM tech, join this session to gain:

• A practical blueprint for AI that activates your existing stack.
• A clear map of where existing platforms stop, and behaviour change starts.
• Techniques to drive tactical and strategic learning campaigns from AI telemetry.
• Practical examples of how AI, combined with deep sales expertise, changes how sellers perform their jobs.
• A quick and easy way to pilot this in your own organization.

Speaker: Richard Barkey, Founder and CEO, Imparta

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The Future of Sales AI: Predictions & Trends You Can't Ignore

The sales landscape is shifting faster than ever and AI is undoubtedly at the center of it all.

Inbound is at historic lows. Buyers are overwhelmed with options. And most sales teams are still figuring out where AI fits in their GTM motion.

The teams that win this year won't be the ones chasing every new AI tool. They'll be the ones who know which AI bets to make and how to carry them out.

Join Sean Dwyer, VP of Sales Development at ZoomInfo, for a forward-looking session on where AI in sales is headed and what you need to do now to stay ahead.

You'll discover:

• The AI trends shaping GTM
• Which AI investments are paying off (and which are just noise)
• Predictions for how prospecting, personalization, and pipeline generation will evolve

Walk away with a clear roadmap for integrating AI into your sales motion (without sacrificing performance or burning out your team).

Speaker: Sean Dwyer, VP of Sales Development, ZoomInfo

Fireside Chat: The AI-Powered Sales Call: Research, Prepare, and Win Before You Call

Join bestselling author Anthony Iannarino as he reveals in a fireside chat how sellers use AI to transform pre-call preparation. Discover the essential prompts that uncover prospect pain points, industry challenges, and company dynamics your competitors miss. Learn to build psychological profiles to adapt your approach to different buyer personalities and decision-making styles. Anthony shares practical AI techniques for gaining rapid industry expertise and crafting call plans that feel less like pitches and more like meaningful business conversations. Walk away with actionable prompts you can use immediately to create more value, build faster trust, and close more deals.

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Anthony Iannarino, Managing Director, B2B Sales Coach and Consultancy

AI Unlocked: Redefining Revenue Enablement for the Future

AI is transforming the enablement landscape, reshaping how teams deliver content, analyze performance, and accelerate revenue. In this 30-minute panel, top enablement leaders examine AI's real-world impact on strategy, productivity, and buyer engagement. Discover what it takes to evolve from manual processes to intelligent enablement that drives measurable results. From automating complex sales processes to delivering hyperpersonalized customer experiences, learn the practical strategies and real-world applications that separate market leaders from the competition.

Key Outcomes:

• Proven ROI Drivers – Learn practical ways to integrate AI tools into enablement workflows.
• Strategic Implementation Framework – Understand how AI enhances sales readiness and coaching effectiveness.
• Future-Proofing Your Revenue Stack – Explore new success metrics powered by data, insights, and automation.

Moderator: Roderick Jefferson, Enablement Leader, Keynote Speaker, Bestselling Author
Panelists: Kelly Lewis, Co-Founder and Principal Consultant, The Revenue Insiders
Sandy Robinson, VP of Revenue Operations & Client Growth, Quavo Fraud & Disputes
Teri Long, VP Global GTM & Partner Enablement, GoTo

From Pilot to Revenue: How Sales Leaders Scale AI Beyond the Demo

Most sales AI pilots stall after the demo. This session delivers a battle-tested playbook: map AI to your customer journey, prioritize 2-3 high-impact use cases, reengineer workflows, resolve data challenges, make smart build/buy decisions, and ship fast—measuring adoption and revenue lift from week one.

Speaker: Abe Awasthi, Sales Transformation Offering Leader, Deloitte Digital

From Training to Transformation: Using AI to Accelerate Impact

AI is everywhere in sales: powering prospecting, writing emails, even coaching reps. But here's the kicker: without a strategy for adoption, even the best new tools don't drive behavior change. They just lay on top of the same old problems.

This session breaks down a dynamic we've seen play out in countless training rollouts: the gap between learning, adoption, and transformation. AI can help close that gap… if you use it the right way.

We'll walk through:

• A proven framework for moving from training content to real capabilities, so reps actually use the skills they learn.
• How to embed AI into the training experience to build confidence, not resistance.
• What it takes to sustain change after the workshop, through manager modeling, integration into daily workflows, and coaching that sticks.

AI doesn't fix bad prep, irrelevant content, or unengaged managers. But when those fundamentals are in place, it can accelerate adoption and scale what's already working.

Speaker: Jesse Rome, VP of Training, ASLAN

AI for Sales Content Without Losing Your Voice

Brynne Tillman will guide you step-by-step on how to use AI as a thinking partner to plan and write sales content that sounds like you.

This session shows how to identify buyer-driven topics, turn them into pillar, cluster, and FAQ content, and translate that strategy into LinkedIn articles, newsletters, and posts. The focus is on originality, clarity, and credibility, not automation or volume.

Key takeaways:

• How to use AI to surface buyer questions and sales-relevant topics
• How to structure pillar, cluster, and FAQ content for real buying conversations
• How to write with AI in your authentic voice, not generic output
• How to create SEO, GEO, and AEO content without sounding optimized
• How to turn content into trust-building sales conversations

You'll leave with a practical, repeatable process for creating content that earns trust and leads naturally to sales conversations.

Speaker: Brynne Tillman, CEO and LinkedIn Whisperer, Social Sales Link

Virtual Sales Practice with Real People

Virtual Instinct is a Sales Practice Agency. We design realistic sales practice environments using professional actors or avatars to portray real customer personas. Our engagements are highly targeted and skill-focused, built to improve execution and drive results.

Speaker: Michael Eaton, Founder and CEO, Virtual Instinct, Inc.

StorySelling: Say Less. Sell More.

"The Human Edge in the Age of AI"

We're living in the most over-informed sales era in history.

Sellers have more data, more content, more AI tools and yet buyers are harder to engage, sales cycles are longer, and deals stall for reasons no dashboard can explain. In fact, research shows today's deals take 40% longer to close.

The problem isn't a lack of information. It's a lack of emotional clarity.

When buyers feel overwhelmed, uncertain, or internally misaligned, no amount of slides, ROI models, or feature dumps will move them forward.

That's where StorySelling changes the game.

In this fast-paced, highly practical virtual keynote, Shari Levitin reveals how top sellers use five specific stories to do in two minutes what data-heavy presentations often fail to do in twenty-five: create clarity, build confidence, and unlock momentum.

This session isn't about storytelling for entertainment. It's about story as a deal-movement tool, and the human advantage AI can't replace.

Participants will be able to:

• Identify the five essential sales stories every high-performing seller must master
• Apply each story at the precise moment in the buyer's journey to reduce hesitation and build trust
• Explain the neuroscience behind why story compresses meaning and accelerates decision-making
• Leverage AI to structure compelling sales stories without surrendering human judgment, empathy, or credibility

If your sellers are saying more but closing less this keynote shows them how to reclaim clarity, connection, and confidence in an AI-powered world.

Speaker: Shari Levitin, Professional Speaker, Author of Heart and Sell, and CEO, Shari Levitin Group

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Fireside Chat: Brave Selling, Brave Leadership: How We Build Courage When Fear Shows Up

Fear affects sales performance at every level—from customer conversations to leadership decisions. In this fireside chat, Jill Schulman explores bravery as a single, trainable skill that both sales professionals and sales leaders must develop to perform under pressure. Grounded in cognitive, behavioral, and social psychology, the conversation focuses on three practical ways people build bravery: how they think about fear, how they act while it is present, and how they use relationships for support and accountability. This session connects human behavior to real sales outcomes in a conversational, story-driven format.

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Jill Schulman, Bravery Keynote Speaker, Resilience Expert Leadership, Development Consultant, USMC Veteran

Moneyball for In-Person Sales: Where 85% of Commerce Lives

Patrick Johnson, Head of Customer Experience at Rilla, the leading speech-analytics platform for offline sales, shares insights from millions of conversations in industries like home services, auto, remodeling, and dental.

Speaker: Pat Johnson, Head of Customer Experience, Rilla Marketing

The Fastest Way to Revenue: How AI Conversation Training Gets Teams Customer-Ready at Scale

Sales leaders only have two ways to grow revenue: add more leads—or convert more of the ones already in the funnel. Most teams keep investing in the first and hoping the second improves. It doesn't.

In this fireside chat, we'll break down how AI-powered conversation training certifies readiness before reps ever speak to a customer—cutting ramp time, improving win rates, and exposing skill gaps most leaders never see. You'll hear why traditional onboarding and coaching collapse in high-headcount, high-churn environments, and what replaces them.

The session includes insights and a live demo from Practis, an AI-native platform that learns from your systems and messaging to deliver precise, actionable guidance—through a mobile-first experience designed to drive behavior change.

Speaker: Edward Kerr, Co-Founder and CEO, Practis

Legacy CRM Challenges: Stop Burning Money and People, Modernize with AI

For today's C-suite and sales leaders, a CRM should serve as a true revenue command center. Instead, many organizations are constrained by legacy platforms like Salesforce that are costly, complex, and misaligned with modern sales execution. These systems drain budgets, burden sales reps with administrative work, and create friction that directly impacts performance and morale. In this presentation and live demo, we'll examine why legacy CRMs are no longer fit for purpose and how AI-driven modernization can eliminate inefficiency, empower reps, and give leaders real-time visibility into revenue. Learn how AI transforms CRM from a system of record into a system of action.

Speaker: Jason Miller, Former Creatio Executive and Founder/CEO, BrightPulse IT

Integrity First Selling: Breaking Through in a Noisy World

Customers are overwhelmed, they're exhausted, they don't know where to turn. No wonder it's harder than ever to find that great customer. Mark will share why the relationship is more important than ever. This is not about replacing AI, no, it's about how to marry the best of AI and your sales stack with you to create customers who want to buy.

Speaker: Mark Hunter, "The Sales Hunter" and Author of A Mind for Sales

The Four Phases of Go-To-Market Evolution in the AI Era

In this forward-looking session, Mark Roberge breaks through the AI hype to reveal what actually changes—and what doesn't—when AI enters go-to-market. Drawing on research, real operating examples, and a clear four-phase framework, the talk shows how sales, marketing, and RevOps leaders should think about AI today, tomorrow, and over the next decade: from AI eliminating non-selling work, to AI selling to humans, to AI buying from AI, and ultimately to the collapse of traditional functional silos. Attendees will leave with a practical mental model for scaling GTM in an AI-native world—and concrete ideas they can apply immediately without confusing true AI leverage with simple automation.

Speaker: Mark Roberge, Co-Founder, Stage 2 Capital

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