Agenda

Fireside Chat: Do You Have the Right Sales Talent to Execute Your Strategy?

Understanding the capabilities of your sales team isn't just a good idea—it's essential for achieving your strategic sales goals.

In this fireside chat, Michelle Richardson, VP of Sales Performance Research at The Brooks Group, will discuss best practices for assessing sales talent and training and developing your current sales team.

Topics will include how to:

• Identify and prioritize the sales skill gaps that impact sales performance the most
• Evaluate if you have the right people in the right roles
• Pinpoint development opportunities so you can tailor training and coaching initiatives
• Effectively hire, onboard, and retain top sales talent

Speaker: Michelle Richardson, VP of Sales Performance Research, The Brooks Group

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The Integrated Leader: Balancing Power with Purpose

In this keynote, Satyen explores how modern leaders must fuse high-performance business acumen with deeper self-awareness and purpose. He bridges Eastern wisdom traditions with Western leadership models to show how impactful leaders get results and cultivate sustainable culture.

Why it matters:

• Helps organizations build leaders who are resilient, visionary and values-driven.
• Moves beyond the “command-and-control” leadership model toward one rooted in influence and emotional intelligence.

Speaker: Satyen Raja, Founder and CEO, WarriorSage

How AI Destroyed My Revenue Enablement Belief System

Once upon a time, it was called "sales enablement." It was too often limited to poorly designed, badly delivered, and mostly ignored sales training for new product launches, new playbooks, and tired, old-school methodologies. It was typically owned by marketers who'd never sold anything, or – gasp – by well-meaning HR folks who never interacted with actual buyers. And it was measured on activity and adoption, rather than on sales effectiveness.

As enablement matured, however, two evolving trends coincided: increasing sales ownership of enablement expanding the constituencies to other customer-facing roles – hence the pivot to "revenue enablement" – and the development of bespoke enablement platforms serving both content and learning needs for GTM team members within a single platform.

This is when enablement-as-a-function began drifting away from its roots as a discipline, and over-pivoting to a department predominantly focused on tool management. As an analyst charged with helping enablers optimize their effectiveness, I railed against this on public stages and in thousands of private customer meetings: your job is more than tech purchasing and adoption; it's continuously smoothing the path toward reps achieving Winner's Circle. Technology amplifies your good work but doesn't independently solve any sales problems.

And then... AI. Revenue enablement leaders must still be expert at their craft, and grow talent accordingly, but now – and forevermore – not a single GTM team member will be successful without foundational, continuously evolving expertise around co-selling with AI. This keynote session will challenge your assumptions and raise your game around enablement, technology, budgets, success metrics, and more.

Speaker: Peter Ostrow, VP and Principal Analyst, Forrester

What AI Can't Replace: The Human Skills Still Winning Deals

Most sales organizations are flying blind when it comes to skills development.

They pick training topics based on gut feel, run the same program for everyone, and rely on self-assessments that measure confidence more than competence.

The result? Expensive programs with no clear link to win rates.

But a new generation of sales leaders is asking harder questions: Which specific skills move deals forward? And how do we know who has them?

In this provocative session, Tim Riesterer, Chief Strategy Officer at Corporate Visions, introduces a groundbreaking, evidence-based approach to measuring and developing sales talent: Precision Skills Intelligence.

Built on buyer evidence from more than 150,000 B2B deals, you'll discover the eight buyer-observed competencies that predict wins and losses—and how AI-powered, performance-based simulations now make it possible to assess and coach those skills with scientific precision.

In this session, you'll learn how to:

• Pinpoint the skills that predict sales success using buyer-validated data, not opinion or intuition
• Replace subjective self-assessments with objective skill validation, powered by AI-driven, performance-based simulations
• Build personalized learning paths and coaching programs that eliminate "plausible deniability" and directly improve win rates

If you've ever wondered whether your sales training makes an impact, join this session and discover an evidence-backed way to prove it.

Speaker: Tim Riesterer, Chief Strategy Officer, Corporate Visions

How to Use AI and Assessments to Drive Sales Skills Development

Real sales skill development goes beyond teaching features, benefits and sales process—it's about connecting what drives each individual with how they make critical decisions in real-world situations.

Discover how a salesperson's personal motivators and situational judgement tests (assessments that present realistic sales challenges and ask for the most effective response) reveal skill gaps and create a roadmap for optimized learning paths. You'll also see how this data can feed a unique AI agent for impactful one-on-one coaching.

This session delivers actionable strategies for instructional design and coaching conversations that inspire, challenge, and measurably build sales performance—tailored to each seller's unique motivations and opportunities for growth.

Speaker: C. Lee Smith, Founder and CEO, SalesFuel

Leading Through Chaos: Aligning Strategy, Sales, and Human Judgment in the Age of AI

In this exclusive fireside chat, Harvard Business School's Frank Cespedes joins Gerhard Gschwandtner, Founder of Selling Power, to explore how sales leaders can align strategy, structure, and behavior in a world that never stops changing. Together they'll unpack what's truly transforming in sales – and what timeless principles still anchor success. From AI's real impact on productivity to the enduring power of human judgment, this conversation offers pragmatic guidance for leaders seeking clarity amid chaos. Learn how to orchestrate people, processes, and technology to create alignment, elevate performance, and drive growth in 2026 and beyond.
Speaker: Frank Cespedes, Senior Lecturer, Harvard Business School

Empowering Sales in the Age of AI: Blending Technology with the Human Touch

Empowering sales means giving sellers the freedom to act like entrepreneurs – within a clear, guided system that removes friction and builds confidence. This panel explores how enablement leaders can design such systems, where AI and technology amplify success by streamlining preparation, personalizing outreach, and surfacing actionable insights. When done right, technology enhances, not replaces, the human connection that wins trust and closes deals. Join us to explore how leading organizations blend structure, autonomy, and AI-driven intelligence to empower sellers, strengthen customer relationships, and drive sustainable sales growth.

Moderator: Jaren Krchnavi, Head of Sales Enablement, Siemens
Speaker: Laura Valerio, Principal Consultant EMEA, Highspot

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Speaker: Shari Levitin, Professional Speaker, Author of Heart and Sell, and CEO, Shari Levitin Group

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Speaker: Ron Baden, Chief Revenue Officer, GTM Buddy

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Fireside Chat: Stroke of Success

Join Gerhard Gschwandtner in a powerful fireside chat with Roderick Jefferson, author of Stroke of Success: Overcoming Adversity Through Resilience and Purpose. Roderick shares his deeply personal journey of surviving a stroke and transforming that experience into a roadmap for leadership, growth, and gratitude. Together, they explore how vulnerability can become a source of strength, how mindset shapes recovery and success, and how leaders can turn life's setbacks into defining moments of clarity and courage. This inspiring conversation blends humanity, hope, and high performance – a masterclass in resilience and reinvention.

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Roderick Jefferson, Enablement Leader, Keynote Speaker, Bestselling Author

How to Get Booked on Podcasts: The New LinkedIn Strategy

You don't need a PR agency—you need a system. In this one-hour workshop, LinkedIn expert Brynne Tillman will show you how to identify ideal podcasts, craft standout pitches using her CRISPY™ Framework, and connect authentically with hosts via LinkedIn or email. You'll learn how to find shows that boost credibility, write irresistible pitches, and delegate outreach without losing your voice. Walk away with proven templates, a podcast tracker, and pre-interview prompts to sound like a pro from the first question—plus the confidence to show up as a trusted expert who attracts real opportunities.

Speaker: Brynne Tillman, CEO and LinkedIn Whisperer, Social Sales Link

The Human Edge: How Meaningful Conversations Outperform AI in B2B Sales

Sales technology has promised efficiency, but it has also distanced salespeople from what truly drives deals: human-to-human conversations. While AI and automation flood sales teams with tools, win rates remain low, and reps spend only 34% of their time actually selling. In this session, sales strategist Anthony breaks down why high-performing sales teams prioritize authentic, trust-building conversations over tech-driven shortcuts. Learn how to simplify your sales process, eliminate distractions, and equip your team with the skills to engage, connect, and close more deals—without relying on AI to do the talking. The secret to winning? It starts with a conversation.

Speaker: Anthony Iannarino, Managing Director, B2B Sales Coach and Consultancy

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Speaker: John Asher, CEO, Asher Strategies

Driven to Succeed: The Blueprint for Sales Greatness How to Build Momentum, Master the Process, and Close Deals with Confidence

Sales is the lifeblood of any business, yet too often, even talented salespeople struggle with inconsistency, lose momentum, or fail to close the deals that matter most. Drawing from decades of frontline experience, John shares the proven strategies top performers use to consistently build their businesses.

Speaker: John Chapin, SVP and Business Partner, Mental Toughness University

The AI Habit Trap: Avoid The Fatal Flaw Sales Leaders Never Saw Coming

Sales leaders are turning to A.I. to sharpen their teams' skills—but what if it's reinforcing the wrong ones?

A.I. doesn't fix bad habits; it multiplies them. Without the right communication training upfront, sales teams risk hardwiring ineffective messaging at scale. In this session, discover the hidden flaw in A.I.-driven sales enablement, why "garbage in, garbage out" is more than a cliché, and how to ensure A.I. accelerates success, not failure. Don't let your team fall into the habit trap.

Speaker: Jeff Bloomfield, Founder and Chairman, Braintrust

Unlock the Power of Discovery

In today's competitive B2B landscape, the difference between winning and losing a deal often comes down to one skill – discovery. Closing Time Discovery™ by Ron Hubsher revolutionizes how sales teams uncover real value, qualify opportunities, and build lasting trust from the very first conversation. Participants will learn to ask smarter questions, diagnose business pain, and connect solutions to strategic outcomes that matter. By mastering discovery, your team will eliminate wasted effort, improve forecast accuracy, and close larger, faster deals. Trusted by leading salesforces at ADP, Google, and Western Digital, this proven system turns every conversation into a catalyst for success.

Speaker: Ron Hubsher, CEO, Sales Optimization Group

Secrets to Building the Foundation for a Fabulous 2026

While much of the world has become overwhelmingly enamored with AI and related shiny objects, our end customers continue to focus on business goals, milestones, OKRs and MBOs. And they are increasingly confused and frustrated. They need our help more than ever!

For those of us leading or enabling sales organizations, we must focus on building and strengthening the operational foundation that ensures success.

Lee will outline the roadmap for success, covering the mechanics of success, the tools for success and the glue that sticks it all together. He will also prescribe specific next steps and provide multiple resources to help ensure that success.

Speaker: Lee Levitt, Managing Director, Acelera Group

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Speaker: Sue Woodard, Senior Advisor, STRATMOR Group

High Trust Selling in a High Tech World

In a world driven by automation, AI, and digital speed, trust has never been more valuable—or more rare. In this powerful session, Todd Duncan reveals how to harness technology without losing humanity. You'll discover how to use high-tech tools to enhance, not replace, authentic connection—and how to build deep, lasting trust that accelerates conversions, referrals, and loyalty. Learn the proven framework for creating meaningful human moments in a digital age and walk away ready to sell smarter, serve deeper, and stand out in a world where trust is the ultimate competitive advantage.

Speaker: Todd Duncan, Bestselling Author & Co-Founder, FUEL !nc.