Agenda

Stop Grading Your Own Tests: A Data-Driven Revolution in Sales Skills Assessment and Coaching

Sellers think they know why they're losing deals. But buyers disagree 70% of the time. And that disconnect is costing sales organizations millions in lost revenue.

While most revenue teams keep grading their own tests with self-reported competency assessments and win/loss dropdowns in your CRM, new research reveals that the skills you think matter most to winning deals might not be the reason buyers do or don't choose you.

In this data-driven session, Tim Riesterer, Chief Strategy Officer at Corporate Visions, will reveal:

• Essential Skills: The eight critical sales competencies based on buyer evidence that are scientifically proven to predict win rates, based on analysis of over 100,000 B2B purchase decisions
• Strategic Contexts: Why certain skills become more (or less) important based on acquisition vs retention vs expansion selling/buying motions
• Precision Measurements: How to move beyond subjective self-assessments to measure sales skills through the lens of micro-simulations, actual buyer feedback, and real-world performance data
• Revenue Results: A framework for using buyer-driven skills analytics to personalize training and prioritize coaching investments for maximum impact

Your buyers are already telling you exactly what they need to say "yes." You just need the right tools to hear them. Join this session and see how companies using buyer-driven intelligence are achieving 40% better win rates—and how you can too.

Speaker: Tim Riesterer, Chief Strategy Officer, Corporate Visions

AI Without the Headaches: How to Automate Sales Workflows Without Losing Control

AI is no longer a futuristic concept—it's the new battleground for sales efficiency. Yet, many organizations are struggling to operationalize AI within their sales process. The promise of automation is clear, but fear of the unknown, lack of trust, and disjointed execution are stalling AI adoption before it delivers value.

AI in sales shouldn't be another tool to learn, but it should be seen as an invisible assistant that helps teams sell smarter, faster, and with more accuracy. For example, companies can now transform how revenue teams work by:

• Bridging the trust gap, ensuring reps always remain in control of AI-assisted decision-making.
• Turning implementation into acceleration, with no-code automation that scales across teams instantly.
• Eliminating CRM busywork, reducing manual data entry and automating sales workflows.

We'll share real-world examples trending in the industry of how sales teams can reduce friction, improve pipeline accuracy, and unlock revenue that was previously lost in bad data and inefficient processes. AI isn't replacing sales teams, it's amplifying their ability to close deals faster and more effectively.

Join us to learn how your team can seamlessly integrate AI into your daily work and turn AI into a competitive advantage without the growing pains.

Speaker: Ken Babcock, Co-Founder and CEO, Tango

Selling to the Modern Buyer: Revolutionizing Your Sales Approach

Let's face it, selling is only getting harder. Buyers have more information at their fingertips and the way they interact with brands and digital tools has raised their expectations on how they want to do business. The old and outdated way of selling is no longer effective, and your process should be evolving with today's buyer. Simply put, you need to focus on the buyer experience.

In this session, join Bryan Palmer, founder of Palmer Sales Training and owner of a digital marketing agency, as he walks you through a new way of thinking about your selling process and how you should be approaching business development for your company.

He will cover important topics, such as:

• how the modern buyer has changed
• what they expect the buying process to feel like
• how the right systems and automation can help achieve the best sales results

You won't want to miss this!

Speaker: Bryan Palmer, Owner, Palmer Sales Training

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Speaker: Cheri Tree, Founder and CEO, Codebreaker Technologies

The AI Advantage: Enhancing Revenue Enablement for Tomorrow's Success

We have to get our executives what they need to make decisions faster than the competition – whether it's about implementing AI, or using AI. How do we give them First Mover Advantage?

Speaker: Sheevaun Thatcher, Chief Growth Strategist and Founder, Thatcher Consulting Group

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Speaker: Jonathan Kvarfordt, Founder and Chief AI Officer, GTM AI Academy

Optimize AI and LinkedIn for Pre-Call Planning and Discovery

Enhance your pre-call planning and discovery by optimizing AI and LinkedIn to identify what truly matters to your prospects and where you can best serve them. Use AI-driven insights to tailor your approach, ensuring that your engagements resonate with their unique needs and priorities. By integrating the DISC assessment framework, you can understand their communication styles and motivations, enabling you to foster authentic connections. LinkedIn becomes your strategic resource for researching prospects, reinforcing your role as a trusted advisor. This method not only prepares you for meaningful conversations but also positions you as a valuable partner in solving their challenges.

Speaker: Brynne Tillman, CEO and LinkedIn Whisperer, Social Sales Link

The High Achiever's Achilles Heel: Blind Ambition

High achievers are often driven by a relentless pursuit of success, but this very drive can become a trap. Kerry Kalendra, founder of MTA Mortgage Brokers, shares his personal journey of overcoming burnout and rediscovering purpose. He reveals how unchallenged ambition can lead to self-destructive habits (like overeating, or substance abuse), erosion of judgement and overwhelming feelings of depression. Kalendra offers a practical, down-to-earth roadmap for sales leaders to reset their mindsets and unlock lasting fulfillment.

• Uncover hidden limitations: Identify the unconscious patterns sabotaging your potential.
• Reclaim your agency: Learn to challenge ingrained beliefs and rewrite your success narrative.
• Ignite a ripple effect: Discover how personal transformation fuels positive change in your team and beyond.

Kerry's presentation will help you reclaim your constructive inner voice that will guide you towards greater balance and sustainable levels of success.

Speaker: Kerry Kalendra, Founder and CEO, MTA

The Unicorn Fallacy: Building a Solid Sales Organization in a Challenging World

Join Chris Cabrera, CEO of Provarity and author of The Unicorn Fallacy, for an insightful keynote that challenges the "growth-at-all-costs" mentality dominating today's business landscape. Drawing from his book, Cabrera explores how the pursuit of billion-dollar valuations has led many companies astray, emphasizing the need for sustainable growth over fleeting success. He introduces "Intelligent Revenue," a data-driven approach to aligning employee behavior with long-term business goals, creating resilient revenue streams, and attracting modern investors. Packed with real-world examples and actionable strategies, this keynote will inspire leaders to rethink their approach to growth and profitability while navigating economic uncertainty. Perfect for executives and entrepreneurs ready to challenge the status quo and build companies that last.

Speaker: Chris Cabrera, Author of The Unicorn Fallacy and CEO, Provarity

Fireside Chat: How Agentforce 2.0 Will Transform Selling

Join us for an insightful fireside chat with Marc Benioff, Chair, CEO, and Co-Founder of Salesforce, as we delve into the transformative role of AI in the sales landscape. Benioff will share his vision for the future of selling, highlighting how AI technologies are reshaping customer interactions and business strategies. We'll explore the ethical implications of AI, the importance of human-AI collaboration, and how Salesforce is leading the charge in harnessing AI to drive innovation. This conversation promises to provide valuable perspectives on navigating the evolving digital landscape and preparing for what lies ahead.

Moderator: Gerhard Gschwandtner, Founder and CEO, Selling Power
Speaker: Marc Benioff, Chair, CEO, and Co-Founder, Salesforce

AI Revolution: CROs Unleashing Revenue Growth in the Digital Age

Join Warren Zenna, CEO of the CRO Collective, as he leads a panel of three distinguished CROs discussing the transformative impact of AI on revenue-generating strategies. This insightful session will explore how Chief Revenue Officers can leverage AI to drive growth and optimize their operations. The panelists will share their experiences and insights on integrating AI into their revenue strategies, offering valuable perspectives for CROs looking to stay ahead in today's rapidly evolving business landscape.

Key topics include:

• The five pillars of an effective AI strategy.
• How to optimize AI integration into existing processes and technologies.
• The three mistakes to avoid with AI implementation.

Moderator: Warren Zenna, Founder and CEO, The CRO Collective

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Speaker: TBA

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Speaker: TBA, Poggio Labs

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Speaker: TBA

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Speaker: Shari Levitin, Professional Speaker, Author of Heart and Sell, and CEO, Shari Levitin Group

Accountability, People, and Effectiveness

Success depends on accountability, structure, and leadership. This presentation explores how to create a high-performance culture by fostering ownership, implementing accountability systems, and optimizing team effectiveness.

• Accountability: Establish clear expectations and drive results.
• Structures: Implement frameworks that align teams with strategic goals.
• People: Recruit, develop, and retain top talent.
• Effectiveness: Improve decision-making and operational efficiency.

Gain the tools to build a culture of accountability, develop high-performing teams, and achieve measurable success. Whether you're a leader, manager, or entrepreneur, these strategies will help you maximize performance and long-term growth.

Speaker: Anthony Iannarino, Managing Director, B2B Sales Coach and Consultancy