About
William Rintz is a global speaker, trainer, and sales enablement consultant. He works with companies to design and implement sales training programs that enhance readiness for the AI era. His presentation, "Building AI Literacy in the Age of Generative AI," attracted the highest attendance at the 2025 ATD International Conference. He is passionate about helping organizations develop a sales workforce that is prepared for the challenges and opportunities presented by AI technology.
Session
SESSION
SPEAKER
Day 3 · Friday, September 4, 2026
3:10 pm - 3:40 pm ET
Beyond the Chatbot: AI That Practices, Evaluates, and Builds Sales Readiness
AI can simulate a customer conversation. But can it tell you whether someone is actually ready for one?
Join us for a live demo of the UMU Roleplay Chatbot and see how AI can turn sales practice into measurable performance. Build realistic buyer scenarios where critical information is intentionally hidden, requiring participants to ask the right questions, uncover underlying needs, and navigate dynamic conversations without preset answers. Then see how the interaction is evaluated against defined sales competencies, generating actionable insight into performance and readiness.
Key Takeaways
View full agenda →
Join us for a live demo of the UMU Roleplay Chatbot and see how AI can turn sales practice into measurable performance. Build realistic buyer scenarios where critical information is intentionally hidden, requiring participants to ask the right questions, uncover underlying needs, and navigate dynamic conversations without preset answers. Then see how the interaction is evaluated against defined sales competencies, generating actionable insight into performance and readiness.
Key Takeaways
- Configurable Simulations: Create realistic buyer scenarios tailored to your sales situations, customer priorities, and hidden information.
- Structured Methodology vs. Freestyle Chat: Evaluate conversations against defined sales stages and behaviors to create consistent performance standards.
- Readiness Intelligence: Move beyond completion metrics with stage-specific competency scoring that shows who is ready for real customer conversations.