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Vjera Orbanic

Partner, Ethical Intelligence
About
Vjera is a Human Behavior & AI Specialist, Responsible AI Advisor, Founder of helmet, and Partner at Ethical Intelligence. She explores how we relate to AI and the implications this has for decision-making, human agency and judgement. Combining experience in technology with a deep understanding of human behavior, she translates complex ideas into clear, practical insights that help people engage with technology more consciously and intentionally.
Session
PANEL PANELIST
Day 2 · Thursday, September 3, 2026
10:40 am - 11:10 am ET
AI Sales Coaching Solutions: The Ethical Considerations
As the implementation of various AI Coaching Solutions accelerates, we discuss, what's legal, what's ethical and delve into questions like:
  • Are you upskilling or actually down skilling your sales team?
  • Are you harming your sales team emotionally and/or physically?
  • What are your obligations for notifying your prospects of your AI use?
  • Who is measuring and how are you measuring bias on sales rep scoring?
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