About
Tiffani Bova is a globally recognized thought leader on growth and innovation, ranked for the past six years among the Top 50 Business Thinkers in the world by Thinkers50. Forbes says she "reshapes our perception of growth." With nearly 30 years of experience spanning both industry and research, she brings a rare blend of practitioner and academic insight. Her career includes senior leadership roles at Salesforce, where she served as Growth and Innovation Evangelist, and Gartner, where she was a Distinguished Analyst and Research Fellow. She is also the author of two Wall Street Journal bestselling books, GrowthIQ and The Experience Mindset.
Today, Tiffani leads the research and strategy organization at The Futurum Group, working closely with the firm's leadership to scale its data, intelligence, and insights platform for clients. Over the course of her career, she has advised many of the world's largest technology companies through major market transitions, including the shift from on-premises to as-a-service business models that created new billion-dollar divisions. A pioneer of cloud computing in the late 1990s and early 2000s, she has helped build and scale high-growth organizations across startups and Fortune 500 companies alike. Tiffani is a frequent contributor to leading business publications and media outlets and is the host of the podcast What's Next!
Today, Tiffani leads the research and strategy organization at The Futurum Group, working closely with the firm's leadership to scale its data, intelligence, and insights platform for clients. Over the course of her career, she has advised many of the world's largest technology companies through major market transitions, including the shift from on-premises to as-a-service business models that created new billion-dollar divisions. A pioneer of cloud computing in the late 1990s and early 2000s, she has helped build and scale high-growth organizations across startups and Fortune 500 companies alike. Tiffani is a frequent contributor to leading business publications and media outlets and is the host of the podcast What's Next!
Session
FIRESIDE CHAT
SPEAKER
Day 2 · Thursday, September 3, 2026
1:00 pm - 1:30 pm ET
Everyone Bought the Same AI. Why Only Some Are Growing.
Before writing Growth IQ, Tiffani Bova spent years as a Gartner analyst and then as Salesforce's growth and innovation evangelist, watching companies copy one another's playbooks – and watching most of them fail. Her conclusion: growth tactics don't fail because they're wrong. They fail because they're deployed in the wrong sequence and the wrong context. The same move that transforms one company destroys another.
In this fireside chat, Tiffani explains why most AI sales deployments underperform: teams buy the tool everyone else bought, drop it into a broken process, and skip the sequencing question entirely. She unpacks what sequencing means when the thing you're deploying is an agent rather than a campaign, and how to tell whether a process is ready to be automated before you automate it. The uncomfortable premise: your AI isn't underperforming. Your order of operations is.
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In this fireside chat, Tiffani explains why most AI sales deployments underperform: teams buy the tool everyone else bought, drop it into a broken process, and skip the sequencing question entirely. She unpacks what sequencing means when the thing you're deploying is an agent rather than a campaign, and how to tell whether a process is ready to be automated before you automate it. The uncomfortable premise: your AI isn't underperforming. Your order of operations is.