About
Linda Richardson founded and grew Richardson, an international sales performance company. Today Linda continues as thought leader, speaker, and author in the field of sales performance. A sales training innovator, she introduced consultative selling as a new sales methodology transforming the sales field. Linda also taught at the undergraduate and graduate level at the Wharton School, University of Pennsylvania for 16 years.
A best-selling author on both New York Times and Inc. lists, Linda has published 10 sales books and continues to bring innovation to the field of sales through leadership.
Her new book, Humanizing Selling in the Age of AI: Empathy and Assertiveness – The new drivers of sales success (John Wiley & Sons) introduces a new framework and models and will be released in the fall 2026.
Linda Richardson can be reached at linda@lindarichardson.com.
A best-selling author on both New York Times and Inc. lists, Linda has published 10 sales books and continues to bring innovation to the field of sales through leadership.
Her new book, Humanizing Selling in the Age of AI: Empathy and Assertiveness – The new drivers of sales success (John Wiley & Sons) introduces a new framework and models and will be released in the fall 2026.
Linda Richardson can be reached at linda@lindarichardson.com.
Session
FIRESIDE CHAT
SPEAKER
Day 1 · Wednesday, September 2, 2026
12:30 pm - 1:00 pm ET
Humanizing Selling in an AI World
As AI reshapes every stage of the buying journey, one skill is emerging as the ultimate differentiator: your humanity. Linda Richardson, the pioneer of consultative selling and founder of Richardson, joins Gerhard Gschwandtner for a fireside chat on her provocative new book, Humanizing Selling in an AI World. Linda introduces the Empathy-Assertiveness Framework and the concept of your "Silent Voice" – the emotional intelligence AI can't replicate. Backed by hard data showing empathy-trained sales teams outsell peers by double digits, this conversation reveals why the salespeople who thrive alongside AI will be the ones who lead with heart, not just algorithms.
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