About
With more than 25 years in sales leadership, transformation, and product innovation, Kate has built a career on scaling businesses, shaping high-performing teams, and driving growth in fast-moving environments. She founded and led e4enable, a SaaS platform designed to change the way organizations build sales excellence. After successfully growing and exiting the business through its acquisition by Richardson Sales Performance, she stepped into the role of Chief Product Officer. Today, she leads our global product strategy, pushing innovation and weaving AI and data into every part of the value chain—from product design to measurable customer impact. Having navigated multiple M&A cycles, she knows what it takes to bring cultures, products, and go-to-market strategies together in a way that creates long-term enterprise value. Along the way, she has also built and scaled commercial and product teams across cybersecurity, enterprise technology, and data analytics.
Session
SESSION
SPEAKER
AI-Enabled Change at Scale for Sales Teams
AI is transforming sales—but lasting behavior change still requires the right strategy. In this session, learn how to harness AI to turn the complexities of behavior change into explicit, repeatable actions backed by data and behavioral science. You'll discover how AI can identify skill gaps, personalize reinforcement, and deliver coaching at the moment sellers need it most. Walk away with practical strategies for using AI to drive consistent behavior change at scale while giving leaders greater visibility into adoption, progress, and business impact.
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