About
Jennifer Stanley leads McKinsey's Growth, Marketing & Sales Practice in the UK, Ireland, and Israel offices. She has worked in B2B sales for 25+ years in many countries and serves tech-oriented companies across industries.
Session
SESSION
SPEAKER
Rewiring B2B Sales with AI
In this session, Jennifer will explore how B2B sales leaders can move beyond fragmented AI pilots to create measurable growth impact. Drawing on McKinsey's latest insights on how growth champions are rewiring their commercial playbooks with AI, she will discuss how leading organizations use agentic AI, data, and digital tools to identify opportunities, deepen customer relationships, personalize engagement at scale, and improve seller productivity. The session will offer practical guidance on where AI creates the most value across the commercial journey—and what leaders must change in operating models, talent, and adoption to turn experimentation into sustained performance.
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