About
Alex, a Kiwi based in San Francisco, has spent 13+ years as a seller & revenue leader. He started at 19 as the first sales hire at a tech startup and by 20 was the VP of Sales. In 2018 he founded a GTM consultancy that advised 140+ organizations, and in 2020 co-founded Apprento, a hybrid sales training & staffing firm, which he later sold. Across those years and a few hundred sales teams, he kept seeing the same thing: performance problems were never talent problems – they were structural. Today he is building Grw AI: the system that keeps a sales team's CRM clean, its forecast honest and its AI governed, so revenue leaders scale with confidence instead of chaos. Alex also hosts 13 Jobs Podcast, where he interviews sales leaders.
Session
SESSION
SPEAKER
Day 2 · Thursday, September 3, 2026
2:45 pm - 3:05 pm ET
Build vs Buy: AI Solutions Across Your Sales Org
AI made it cheap for anyone in your org to build a GTM solution, and now every team has a few. This session draws the line between what a sales org should buy and what it should own, and hands you three questions to run every AI build and buy through.
View full agenda →