About
Alex Kutsishin is co-founder and CEO of FUEL !nc, the world's first Performance-as-a-Service platform for sales teams and leadership designed to redefine business education and performance standards. With an entrepreneurial spirit evident since his youth, he has co-founded ten companies – from pioneering medical offices in Washington, D.C. to introducing the first American-based low-code, no-code platform for custom mobile websites. Kutsishin has won numerous awards, including EY Entrepreneur of the Year.
Session
SESSION
SPEAKER
Day 3 · Friday, September 4, 2026
2:40 pm - 3:00 pm ET
Practice Beats Training, Every Time
Traditional sales training has failed for decades – and everyone knows it. Most reps forget what they learned within weeks, because sitting through a workshop isn't the same as building a skill. The problem isn't content; it's application. Organizations keep investing in what's familiar instead of what actually works: expert-guided practice and real-time feedback. In this session, we confront an uncomfortable question – how much of your training actually shows up in your calls? – and introduce a better model: deliberate practice with experts who coach you through real scenarios, correct your instincts in the moment, and turn knowledge into performance that sticks. The impact on performance is visible after every session.
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