Over the past two decades, major breakthroughs have revolutionized the way people interact with electronic devices, each other, and the world. Now we\u2019re standing on the edge of another transformation. Artificial intelligence (AI) \u2013 and specifically generative AI and natural language understanding (NLU) \u2013 will enable innovations we\u2019ve never seen before.<\/p>\n\n\n\n
For marketing, sales enablement, and sales, the potential of AI is vast. Amidst a backdrop of economic uncertainty, reduced budgets, and the edict to do more with less, leaders are dialed in on increasing sales productivity. And rightfully so; the days of growth at all costs have sunsetted, giving rise to efficient growth. With sales expenses typically being the largest line item on any company\u2019s profit-and-loss statement, improving sales productivity is paramount.<\/p>\n\n\n\n
Enter generative AI and its potential to automate, co-create, and deliver intelligence. The bad news is that today\u2019s sellers face arguably the hardest selling environment in a decade. The good news is that, in just the next year, generative AI is poised to unlock new levels of efficiency, knowledge, and agility for revenue teams everywhere. AI turbocharges marketing and sales leaders\u2019 ability to identify the behaviors of successful sellers and replicate those behaviors across your entire team, taking the guesswork out of what \u201cgood\u201d looks like. Even better, it takes you half the time and resources it used to \u2013 streamlining workflows across the process of equipping, training, coaching, and analyzing your revenue teams.<\/p>\n\n\n\n
Right now, generative AI is demonstrating pivotal potential in three key areas for sales enablement:<\/p>\n\n\n\n
These use cases have a key common thread: human beings. AI can amplify and accelerate work across your go-to-market, but it can\u2019t replace the people. In fact, you need people more than ever to take the draft, insight, or extra time and use it to drive strategic change with stronger strategy and better decision-making. The combination of AI and human empathy, discernment, skill, and creative thinking will help us achieve more than either technology or people could do alone.<\/p>\n\n\n\n
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