{"id":191,"date":"2019-12-04T09:00:58","date_gmt":"2019-12-04T14:00:58","guid":{"rendered":"https:\/\/www.sales30conf.com\/blog\/?p=191"},"modified":"2022-09-16T15:07:55","modified_gmt":"2022-09-16T19:07:55","slug":"why-should-you-care-about-sales-enablement","status":"publish","type":"post","link":"https:\/\/www.sales30conf.com\/blog\/why-should-you-care-about-sales-enablement\/","title":{"rendered":"Why Should You Care about Sales Enablement?"},"content":{"rendered":"\n<p>Sales enablement best practices have become a major focus of discussion and conversation at the Sales 3.0 Conferences in the past few years.&nbsp;<\/p>\n\n\n\n<h2>Trends in Sales Enablement&nbsp;<\/h2>\n\n\n\n<p>I haven\u2019t been surprised to see a rise in the number of Sales 3.0 speakers who discuss topics related to enablement. Here are just a few trends to be aware of:&nbsp;<\/p>\n\n\n\n<ul><li>Last year, the <a href=\"https:\/\/www.csoinsights.com\/wp-content\/uploads\/sites\/5\/2018\/08\/2018-Sales-Operations-Optimization-Study.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CSO Insights Sales Operations Optimization Study<\/a> revealed 59.2% of companies have now established a formal sales enablement person, program, or function, compared to just 19.2% in 2013. <br><\/li><li>In its fourth annual research study on the topic of enablement, <a href=\"https:\/\/www.millerheimangroup.com\/resources\/resource\/sales-enablement-grows-up-the-fourth-annual-sales-enablement-study-summary-report\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CSO Insights<\/a> also showed aligning your sales enablement plan with your business strategy provides teams a 19.2% higher win rate. <br><\/li><li>Companies spend a combined <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/blog\/sales-trends\/2019\/09\/a-closer-look-at-sales-enablement-trends-in-2019\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">$66 billion<\/a> yearly on sales training and sales enablement.&nbsp;<\/li><\/ul>\n\n\n\n<h2>Do You Have the Right Sales Leadership Mindset?&nbsp;<\/h2>\n\n\n\n<p>This shift is happening because we\u2019re living in an exciting era of digital transformation.&nbsp;<\/p>\n\n\n\n<p>A successful digital transformation is not just about investing in new tools. Success requires more than budget\u2014it requires the right leadership mindset.&nbsp;<\/p>\n\n\n\n<p>Sales leaders must commit to transformation on an ongoing basis. You have to make it part of your business DNA. If you don\u2019t, you\u2019ll get left behind.<\/p>\n\n\n\n<p>Adopting new tools and processes can be a scary proposition, both for leaders and the team. But technology is not a fight against humanity. Technology is not about replacing salespeople.&nbsp;<\/p>\n\n\n\n<p>Technology is designed to serve humanity, and good tools should enhance and enable salespeople to always perform at their very best.&nbsp;<\/p>\n\n\n\n<p>Sales is all about collaboration, and sales enablement addresses that fact head-on. We need to integrate technology tools so that our world becomes more peaceful, our companies more successful, and our lives more meaningful.&nbsp;<\/p>\n\n\n\n<h2>Two Key Questions for All Sales Leaders<\/h2>\n\n\n\n<p>Sales success is about making connections in both digital and face-to-face environments. With that in mind, I encourage all sales leaders to ask themselves two key questions.&nbsp;&nbsp;<\/p>\n\n\n\n<ol><li>How do your salespeople connect with your own customers and your customer\u2019s customer? <br><\/li><li>What tools do you give them to make those connections fulfilling, purposeful, and mutually valuable?&nbsp;<\/li><\/ol>\n\n\n\n<p>This is what sales enablement is all about. This topic is only going to grow in importance. It\u2019s why Selling Power has created a new annual listing of top <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.sellingpower.com\/resources\/2019\/top-15-sales-enablement-vendors\" target=\"_blank\">sales enablement vendors<\/a>. Good sales enablement practices and tools will help guide your strategic leadership decisions this year and beyond.&nbsp;<\/p>\n\n\n\n<p>Check out where the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.sales30conf.com\/\" target=\"_blank\">Sales 3.0 Conference<\/a> will be in 2020 (Orlando, Florida; Toronto, Canada; and Las Vegas, Nevada). Join us and get a front row seat for conversations and insight about sales enablement. Our speakers and attendees will help you create a better, stronger, faster, more profitable sales organization.  <\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.sales30conf.com\/blog\/wp-content\/uploads\/2019\/12\/GerhardGschwandtner.png\" alt=\"Headshot of Gerhard Gschwandtner\" class=\"wp-image-195\" width=\"100\" height=\"100\" title=\"Gerhard_Gschwandtner_Headshot\"\/><\/figure><\/div>\n\n\n\n<p><em>Gerhard Gschwandtner is founder of&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.sellingpower.com\/\" target=\"_blank\">Selling Power magazine<\/a><em>, which is a media sponsor of the Sales 3.0 Conference. He also&nbsp;leads&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/www.mindsetscience.com\/retreat\/\" target=\"_blank\">VIP Peak Performance Mindset<\/a>&nbsp;retreats for sales leaders.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales enablement is an important topic for sales leaders, and it\u2019s only going to grow in importance.<\/p>\n","protected":false},"author":1,"featured_media":192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/posts\/191"}],"collection":[{"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":4,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":806,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions\/806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/media\/192"}],"wp:attachment":[{"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}