{"id":1187,"date":"2025-08-11T09:00:00","date_gmt":"2025-08-11T13:00:00","guid":{"rendered":"https:\/\/www.sales30conf.com\/blog\/?p=1187"},"modified":"2025-08-14T13:51:40","modified_gmt":"2025-08-14T17:51:40","slug":"sell-how-they-want-to-buy-the-secret-to-closing-without-clashing","status":"publish","type":"post","link":"https:\/\/www.sales30conf.com\/blog\/sell-how-they-want-to-buy-the-secret-to-closing-without-clashing\/","title":{"rendered":"Sell How They Want to Buy: The Secret to Closing Without Clashing"},"content":{"rendered":"\n<p>You\u2019ve probably walked away from a sales call thinking, \u201cThat went great. I\u2019ll have this closed by next week.\u201d You said all the right things. You highlighted the value. You believed in what you were offering. But the person on the other end ghosts you and the deal never happens.<\/p>\n\n\n\n<p>Your pitch may have been great. But you weren\u2019t selling them \u2013 you were selling you.<\/p>\n\n\n\n<p>Most salespeople sell the way&nbsp;<em>they<\/em>&nbsp;would want to buy. Salespeople with the direct \u201cEagle\u201d style charge in with confidence. \u201cParrots\u201d bring energy and stories. \u201cDoves\u201d build relationships and trust. And \u201cOwls\u201d share the data and let the numbers speak for themselves.&nbsp;<\/p>\n\n\n\n<p>Each style has its strengths,&nbsp;but if you subconsciously believe that they need what you need, you are missing the mark.<\/p>\n\n\n\n<h2><strong>The bottom line:<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><em>If you\u2019re selling someone whose style is different from yours, <\/em><br><em>one of you will leave that interaction exhausted \u2013 and it had better be you.<\/em><\/p>\n\n\n\n<p>Imagine an Owl prospect \u2013 analytical, methodical, cautious \u2013 being sold to by a Parrot who\u2019s bursting with enthusiasm. The Parrot believes that, if they\u2019re excited, the prospect will be excited. So they let it fly.<\/p>\n\n\n\n<p>But the Owl doesn\u2019t trust the flash. They want clarity, precision, and concrete proof. If the Parrot doesn\u2019t shift gears and respect that, the Owl leaves mentally unconvinced and emotionally drained.<\/p>\n\n\n\n<p>Let\u2019s flip it. An Owl believes that, if they carefully share the facts and make the case, they will make the sale. But they are selling to an energetic Parrot who doesn\u2019t feel the excitement from the salesperson. Sale lost.<\/p>\n\n\n\n<p>This isn\u2019t about changing who you are. It\u2019s about&nbsp;<em>adapting how you sell<\/em>. Meet people where&nbsp;<em>they<\/em>&nbsp;are, not where you are.<\/p>\n\n\n\n<ul><li><strong>\ud83e\udd85<\/strong><strong> Eagles<\/strong>&nbsp;want efficiency, results, and confidence. Don\u2019t waste their time. Get to the point. Show them how your solution makes them more powerful, more effective, more respected.<\/li><li><strong>\ud83e\udd9c<\/strong><strong> Parrots<\/strong>&nbsp;want excitement and possibility. Paint a vision. Let them talk. Be playful and tell stories. They\u2019re not buying a product; they\u2019re buying a feeling.<\/li><li><strong>\ud83d\udd4a<\/strong><strong>\ufe0f Doves<\/strong>&nbsp;want sincerity, connection, and peace of mind. Build trust. Listen with empathy. Show them how your offer helps others, not just them.<\/li><li><strong>\ud83e\udd89<\/strong><strong> Owls<\/strong>&nbsp;want facts, structure, and logic. Bring data. Anticipate questions. Never say, \u201cTrust me.\u201d Show your homework.<\/li><\/ul>\n\n\n\n<h2><strong>Why It Matters<\/strong><\/h2>\n\n\n\n<p>When you tune into their style, you\u2019re not selling; you\u2019re building a bridge. And people buy from those they trust, relate to, and feel seen by.<\/p>\n\n\n\n<p>You don\u2019t need a new closing technique. You need to be the adaptable \u201cChameleon\u201d who reads the styles of others and adapts to what they need.<\/p>\n\n\n\n<p>Great salespeople don\u2019t persuade harder. They adapt faster.&nbsp;<\/p>\n\n\n\n<h2><strong>Your Next Step<\/strong><\/h2>\n\n\n\n<p>To receive a complimentary copy of the <em>Chameleon Selling Profile <\/em>to discover your selling style, reach out to Cathryn Plum at <a href=\"mailto:cplum@takeflightlearning.com\" data-type=\"URL\" data-id=\"cplum@takeflightlearning.com\" target=\"_blank\" rel=\"noreferrer noopener\">cplum@takeflightlearning.com<\/a>, or click <a rel=\"noreferrer noopener\" href=\"https:\/\/takeflightlearning.com\/training\/sales-training\/\" target=\"_blank\">here<\/a> to learn more about the Take Flight Learning <em>Chameleon Selling<\/em> training.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.sales30conf.com\/blog\/wp-content\/uploads\/2025\/08\/MerrickRosenberg.png\" alt=\"Headshot of Merrick Rosenberg\" class=\"wp-image-1189\" width=\"100\" height=\"100\" title=\"Merrick_Rosenberg_Headshot\"\/><\/figure><\/div>\n\n\n\n<p><em>Merrick Rosenberg is CEO of Take Flight Learning and author of <\/em>The Chameleon<em> and <\/em>Personality Intelligence<em>, Merrick is a keynote speaker, author, and the creator of the Eagle, Parrot, Dove, and Owl styles that bring personality to life. He\u2019s spent over 30 years helping companies drive results by teaching individuals how to connect, lead, sell, and collaborate by adapting, not overpowering. Learn more at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.takeflightlearning.com\" target=\"_blank\">TakeFlightLearning.com<\/a> or <a rel=\"noreferrer noopener\" href=\"https:\/\/merrickrosenberg.com\" target=\"_blank\">MerrickRosenberg.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this blog, you\u2019ll learn how to meet people where they are, not where you are.<\/p>\n","protected":false},"author":1,"featured_media":1188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/posts\/1187"}],"collection":[{"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/comments?post=1187"}],"version-history":[{"count":5,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/posts\/1187\/revisions"}],"predecessor-version":[{"id":1198,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/posts\/1187\/revisions\/1198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/media\/1188"}],"wp:attachment":[{"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/media?parent=1187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/categories?post=1187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sales30conf.com\/blog\/wp-json\/wp\/v2\/tags?post=1187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}