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Xactly CEO to Share Secrets of Sales Compensation Success at April Sales 2.0 Conference

February 21, 2013 Santa Cruz, CA – Sales Dot Two Inc. today announced that Xactly Corporation CEO Christopher Cabrera will present a keynote speech at the upcoming Sales 2.0 Conference on April 8-9 in San Francisco at the Four Seasons Hotel.

In his session, The Definitive Metrics of Sales Performances: New Insight on What Drives Success, Chris Cabrera will share which metrics that can lead sales teams to top performance.

Xactly has aggregated terabytes of sales-performance and customer-transaction data from hundreds of sales organizations and extracted invaluable insight that will help sales leaders align sales compensation with sales strategy. Sales leaders will learn which metrics can help benchmark success and be used to incentivize sales reps. Cabrera will also unveil new tools designed to help sales reps hit their quotas.

Cabrera's session will take place from 9:20 a.m. – 9:55 a.m. in the Veranda Ballroom on Tuesday, April 9, 2013.

Organizers of the Sales 2.0 Conference say that Xactly products and services are a true reflection of a Sales 2.0 mindset.

"Sales 2.0 is all about aligning people, process, and technology," says conference host Gerhard Gschwandtner. "Xactly is a Sales 2.0 leader when it comes to sales compensation automation."

"The reality is that every company on the planet that has any type of sales force whatsoever [needs to automate] comp performance," said Cabrera in a recent video interview with Gschwandtner. "Compensation is a difficult challenge, and we want to be the best comp company on the planet." Cabrera added that Xactly Corporation spent $40 million in research and development before rolling the latest version of its flagship product, Xactly Incent.

Xactly Corporation was created to meet the needs of the broader market by providing the most affordable on-demand sales compensation solution allowing companies to improve their business performance through the use of more effective sales compensation programs. Xactly enables companies to easily and affordably design, implement, manage, audit and communicate sales compensation programs. By providing more effective plans and better visibility, these companies can dramatically improve sales performance. Xactly helps companies such as ARM, British Gas, Motorola Inc, Informatica, and Mavenir Systems to improve operational performance, optimize sales effectiveness, proactively manage risk and compliance and maximize profits. The Xactly family of products is used by sales and finance executives, compensation analysts, sales operations and sales professionals across a variety of industries, ranging from SMBs to large enterprises.

MORE INFORMATION
Register: http://www.regonline.com/SF2013
Schedule a media interview or get a press pass.
Testimonials: http://www.sales20conf.com/SF2013/testimonials.html

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831.435.9563

April 2013 Sales 2.0 Conference to Explore Profitable Buyer and Seller Relationships

January 31, 2013 Santa Cruz, CA – Sales Dot Two Inc. today released an initial agenda for its upcoming Sales 2.0 Conference on April 8-9 event in San Francisco at The Four Seasons Hotel.

Several keynote speakers will specifically address the ways in which successful companies and leaders are adapting to create stronger and more profitable relationships with B2B buyer.

"Given how quickly and dramatically buyer and seller relationships have changed, we decided to invite two of our most popular speakers from past events, CRM expert Jon Ferrara, and bestselling author Jeffrey Hayzlett, to return in April," says Events Director Larissa Gschwandtner. "Each of these speakers will bring fresh ideas about how sales organizations can adapt to sell effectively to today's B2B buyer."

In his keynote, "Revolutionize Your Company by Turning Conversations into Customers & Relationships into Revenue with Social Selling" Ferrara will explore how sales organizations can leverage social channels to engage with customers and create new buying channels. Ferrara has more than 20 years of experience in customer relationship management (CRM) and sales force automation (SFA). He founded GoldMine CRM in 1989 and is currently CEO of Nimble LLC, which he also founded. He is a strong advocate for the value of social CRM.

"To be a successful social business today, you have to have a complete picture of the communications happening with your customers," Ferrara wrote in a recent blog post, "Tips for Connecting with Today's Prospect Using Social CRM."

You have to understand what they're saying to the world, what they're saying to your company, and what your company is saying to them. On social networks you won't get information bundled into a neat package that you can upload into your marketing automation software, but you will put your finger on the pulse of the real issues facing your customers, in their own words. And if you use a social CRM, you'll be able to connect these conversations with your email communications for a full picture."

In his keynote, "Achieving Great Expectations: The Mirror Test for Today's Sales Organizations," Jeffrey Hayzlett will outline the management, sales, and customer service techniques that currently characterize top-selling organizations. Hayzlett is known for showcasing his business insight across diverse platforms. He is an author and former Fortune 100 C-suite executive; Forbes magazine called him the "Celebrity CMO" because of his countless media appearances, including Donald Trump's Celebrity Apprentice. His keynote at the April event will address:

  • Critical questions you must ask about your sales organization.
  • The biggest challenges facing the C-suite today and what your team/company needs to do to help be the solution.
  • How to ensure your sales team matches their selling style to the personalities and key behaviors of your buyers.
  • Essential social media rules that will help engage customers and energize your sales team.

"These are two speakers who have a rare ability to convey their ideas about business strategy with great passion," Gschwandtner says. "We're looking forward to seeing how they inspire our audience of sales and marketing leaders this year."

The Sales 2.0 Conference is the number one industry event devoted to excellence in leveraging Sales 2.0 solutions. The Sales 2.0 Conference focuses on the challenges and concerns of B2B sales and marketing executives. Get updates via Twitter @Sales20Conf #s20c.

MORE INFORMATION
Register: http://www.regonline.com/SF2013
Schedule a media interview or get a press pass.
Testimonials: http://www.sales20conf.com/SF2013/testimonials.html

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831.435.9563

 Sales & Marketing 2.0 Conference to Address the Value of Social Technologies for Enterprise

October 2, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 Events, today announced that the agenda for the Sales & Marketing 2.0 Conference on October 22–23 in San Francisco will address social technologies and the affect of social data on the B2B buyer cycle.

According to "The Social Economy," a report released by McKinsey & Company in July 2012, social technologies represent $1.3 trillion worth of value for businesses. Tom Stephenson, a partner at McKinsey & Company, is a scheduled speaker at the Sales & Marketing 2.0 Conference on October 22.

Gerhard Gschwandtner, host of the Sales 2.0 Conference and founder and CEO of Selling Power, notes that social technology for enterprise companies is becoming widely recognized as the nexus of modern selling.

"Last month at Dreamforce, Marc Benioff stated in his keynote address to 90,000 registered attendees that the social revolution is a trust revolution," Gschwandtner says. "Ultimately, trust is what fuels all B2B customer relationships."

McKinsey research already shows that 72 percent of companies are using social technologies. Of those, 90 percent are seeing benefits.

"The bottom line is that no sales or marketing leader who hopes to remain competitive can afford to ignore the potential of social data to impact revenue and profits," says Gschwandtner.

Other speakers will address the following trends:

  • how social applications are allowing B2B companies to create and sustain better customer and prospect conversations,
  • how social insight is being used to improve combined sales and marketing efforts, and
  • how "social proximity" selling is enhancing and supplementing traditional territory alignment for sales teams.

About the October 22–23, 2012, Sales & Marketing 2.0 Conference
See a list of speakers.
Get an overview of the two-day agenda.
Register.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf #s20c
Blog: http://www.sales20conf.com/blog/
Find dates for upcoming Sales 2.0 Events.

AUDIENCE
The Sales & Marketing 2.0 Conference is the ideal event for CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

 Sales & Marketing 2.0 Conference Will Highlight the Benefits of Big Data for B2B Sales Organizations

September 20, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 Events, today announced that the agenda for the October 22-23 Sales & Marketing 2.0 Conference in San Francisco will address how sales organizations can benefit from the exploding trend of big data.

Conference organizers believe this trend will be a key competitive differentiator for its audience of sales executives, which includes VPs of Sales and Directors of Sales Operations.

Research from Deloitte predicts that more than 90 percent of the Fortune 500 will "likely have at least some BD [big data] initiatives underway" by the end of 2012, which will be reflected by industry revenues of anywhere between $1-1.5 billion.

Conference host Gerhard Gschwandtner, founder of Selling Power, says that big data will have an "enormous impact" on the sales organization of the future.

"Big data is going to change the way VPs of Sales lead, manage, and understand their sales organizations," Gschwandtner says. "As sales leaders start to leverage big data, they will be able to scale cost-effective strategies that will help them transform into highly competitive, highly efficient machines."

Chris Jones, Chief Sales Officer at big data application software provider PROS, will address the influence of big data on sales in his keynote, "How Big Data Gives Your Team a Competitive Advantage," on October 23 at the Sales & Marketing 2.0 Conference in San Francisco. In a recent blog post ("Are You a Discount Leader or Loser?") Jones argued that data about markets, customers, and products is the "ultimate opportunity for improving sales effectiveness." His keynote will expand on that concept and reveal how sales leaders can use big data to identify opportunities that will close, offers that will sell, and prices that will win.

About the October 22–23, 2012, Sales & Marketing 2.0 Conference
Register. Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SM2012/video.html

AUDIENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf #s20c
Blog: http://www.sales20conf.com/blog/
Find dates for upcoming Sales 2.0 Events.

AUDIENCE
The Sales & Marketing 2.0 Conference is the ideal event for CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

New Sales 2.0 Solution Directory Saves Time for Sales Leaders

September 6, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 Events, today announced the release of its Sales 2.0 Solution Directory.

The Sales 2.0 Solution Directory is a listing of solutions and services that can help sales leaders run more efficient, cost-effective sales organizations.

Gerhard Gschwandtner, host of the Sales 2.0 Conference and founder and CEO of Selling Power, says the directory will help sales executives navigate a noisy landscape. According to Gschwandtner, more than 2,000 Sales 2.0 applications and service providers currently exist – and there is no centralized place to shop for them.

"Sales leaders who are looking for good solutions are shopping in a technology flea market," says Gschwandtner. "It can be very difficult to quickly uncover which Sales 2.0 solutions will be most beneficial for your particular needs and goals, especially when you are working hard to help your team meet their monthly and quarterly numbers. The Sales 2.0 Solution Directory is designed to take the burden off of busy sales leaders who need to keep their eye on the ball while also looking for new ways to innovate and become more competitive."

The directory contains listings in the following categories:

     Analytics/Metrics
     Compensation/Motivation Management
     Configuration, Pricing, Quote, Contract Management
     CRM/Social CRM
     Online Collaboration/Demos
     Sales Enablement/Sales Talent Management
     Sales Intelligence/Social Selling
     Sales Productivity Tools
     Social Learning/Training

Many of the service providers listed in the Sales 2.0 Solution Directory will be present as sponsors at the upcoming Sales & Marketing 2.0 Conference on October 22–23 in San Francisco. Early-bird registration rates expire on Friday, September 21.

About the October 22–23, 2012 Sales & Marketing 2.0 Conference
See a list of speakers.
Get an overview of the two-day agenda.
Register.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf #s20c
Blog: http://www.sales20conf.com/blog/
Find dates for upcoming Sales 2.0 Events.

AUDIENCE
The Sales & Marketing 2.0 Conference is the ideal event for CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Boston Sales 2.0 Conference Speakers To Discuss Reaching Revenue Goals in 2012

June 19, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 Events, today announced that speakers from Oracle and Hewlett-Packard will give keynote speeches at the July 23, 2012, Sales 2.0 Conference. Each speaker will address the current pressures sales leaders are facing to produce revenue targets by the end of 2012.

According to Ernst & Young, pricing pressure is a "high-impact challenge," particularly for enterprise companies facing mature markets and slow organic growth. Upcoming Sales 2.0 Conference speaker Kevin Purcell, Sales Director at Hewlett-Packard, noted in a recent blog post that companies that are facing decreasing margins and competitive pressures can take action in a variety of areas.

"For example, you may choose to improve your customer-service function, tighten up your purchasing and inventory controls, figure out how to turn your receivables around more quickly, or create a mobile sales force," says Purcell.

Attendees in Boston will get an inside look at innovation solutions that successful B2B companies are using to establish a framework for long-term growth and insulate against competitive price pressures.

"Adjusting your pricing strategy is not always the most effective way to address price pressure," says Gerhard Gschwandtner, host of the Sales 2.0 Conference. "Sales 2.0 solutions can help sales leaders achieve better results by improving effectiveness and efficiency among the sales team – not by dropping prices." Gschwandtner is also founder and CEO of Selling Power, a media co-sponsor of the event.

MORE INFORMATION ABOUT THE BOSTON 2012 SALES 2.0 CONFERENCE
See a list of speakers.
See the agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf / #s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Sales & Marketing 2.0 Conference in Europe to Reveal Strategies to Stay Competitive during a Recession

May 8, 2012, Santa Cruz, CA –
Sales Dot Two Inc., producers of the upcoming Sales & Marketing 2.0 Conference in London, United Kingdom, on June 7, today announced that its speakers will unveil insights that will help B2B sales leaders navigate the challenges associated with a growing European recession.

"The spread of the European recession is putting increased pressure on sales teams to produce more revenue, even as resources are drying up," says Selling Power CEO and Sales 2.0 Conference host Gerhard Gschwandtner. "On June 7, our speakers in London will share timely solutions for these challenges. Attendees will hear how they can use Sales 2.0 tools and methodologies to positively influence sales effectiveness and productivity – in many cases with dramatic results."

The following keynotes will expand on how to foster sales growth in the two key areas of sales compensation and prospecting:

"The Science of Sales Performance" will reveal how sales compensation can be leveraged to push sales teams to compete at higher levels, even during an economic downturn (speaker: Xactly Corporation founder & CEO Chris Cabrera).

"Strategic Leadership: Targeting the Right Prospects to Drive Sales Growth" will reveal how sales leaders can leverage technologies and practices that put salespeople in the right place at the right time to attract quality prospects (speaker: Colleen Honan, Senior Vice President of Global Sales & Services at OneSource).

The Sales & Marketing 2.0 Conference will be held in London on Thursday, June 7, 2012. This will be the first Sales 2.0 Event to take place outside of the United States since the conference series was launched in 2008. All attendees will receive a copy of the 2012 Frost & Sullivan Sales Leadership Priorities study.

MORE INFORMATION
See a list of speakers.
Get an overview of the conference agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf / #s20c

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

2.0 Conference Announces Agenda & Speakers for Its First International Event

May 3, 2012, Santa Cruz, CA –
Sales Dot Two Inc., producers of Sales 2.0 events, today announced the agenda for the Sales & Marketing 2.0 Conference to be held in London, UK on Thursday, June 7. This will be the first Sales 2.0 Event to take place outside of the United States since the conference series was launched in 2008.

During the last two years Sales 2.0 Event organizers have seen increased interest and demand from European sales leaders to understand and leverage technology to improve sales effectiveness and meet new demands from customers.

The 2012 Frost & Sullivan Sales Leadership priorities study of global sales leaders shows the top 5 challenges as:

  1. Implementing lead generation strategies
  2. Aligning the sales process with customers' decision-making behavior
  3. Enhancing sales reps' productivity (focusing on the highest-value activities)
  4. Integrating win/loss analysis into sales strategies
  5. Responding to pricing pressures from competitors, the market, and customers

The keynotes and sessions on June 7th will provide strategies to overcome these and other key challenges. The conference is produced by Selling Power magazine, the leading global publication for sales management executives.

Speakers include the following international sales experts:

  • Noel Anderson, VP, Growth Partnership Services, Europe, Israel and Africa, Frost & Sullivan
  • Chris Cabrera, Founder & CEO, Xactly Corporation
  • Donal Daly, CEO, The TAS Group
  • Dorman Followwill, Partner and Director, Europe, Israel and Africa (EIA), Frost & Sullivan
  • Gerhard Gschwandtner, Founder & CEO, Selling Power
  • Homayoun Hatami, Principal, McKinsey & Company
  • Colleen Honan, SVP, Global Sales & Services, OneSource Information Services
  • Laura Nuhaan, Partner, The Andeta Group
  • Seth Patton, Senior Director, Marketing, Microsoft Dynamics CRM

All attendees will receive a copy of the 2012 Frost & Sullivan Sales Leadership Priorities study.

MORE INFORMATION
See a list of speakers.
Get an overview of the conference agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf / #s20c

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

ROI of Sales 2.0 Tools, Technology To Be Revealed at the April Sales 2.0 Conference

March 23, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 events, today announced a final agenda and list of speakers for the April 2–3, 2012, Sales 2.0 Conference. The event will be in San Francisco at the Four Seasons Hotel.

The latest confirmed speakers include:

  • Mike Derezin, Global Head of Sales Solutions, LinkedIn
  • Lars Nilsson, Vice President, Field Operations, ArcSight
  • Anneke Seley, Founder & CEO, Phone Works; Coauthor, Sales 2.0
  • Jon Ferrara, Founder & CEO, Nimble

Conference organizers say all speakers share a strong background in Sales 2.0 methodologies, practices, and tools. Attendees can expect to learn innovative ways to create more value for customers and improve bottom-line results.

"I'm looking forward to hearing insights from some of the best experts and executives in the Sales 2.0 community this April," says Gerhard Gschwandtner, host of the Sales 2.0 Conference. "These speakers are uniquely qualified to educate B2B sales leaders about how they can use technology solutions and metrics to manage better, more competitive sales teams." Gschwandtner is also founder and CEO of Selling Power, a media co-sponsor of the event.

"I work with many sales organizations that are failing to leverage the incredible potential of Sales 2.0 solutions," says Anneke Seley, coauthor of Sales 2.0 and founder and CEO of Phone Works. "At the Sales 2.0 Conference in April, I'll share how new tools and technology are yielding measurable results for competitive companies. Sales leaders will find out exactly how they can justify investing in new tools and technology for their teams."

Presenters will address the challenges of enterprise-level, inside, and field sales teams, as well as teams selling in a start-up environment.

The first day of the conference, April 2, will conclude with a cocktail networking reception sponsored by iMeet.

MORE INFORMATION ABOUT THE APRIL 2012 SALES 2.0 CONFERENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

April Sales 2.0 Conference to Reveal Latest Motivational Tools & Tactics that Drive Revenue

March 7, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 events, today announced that motivation, incentives, and compensation for B2B sales teams will be a major focus for its April 2–3, 2012, Sales 2.0 Conference in San Francisco.

Conference host Gerhard Gschwandtner, also the founder and CEO of Selling Power, says speakers will reveal how sales leaders can make compensation and incentives more relevant, exciting, and interactive for today's sales teams. Selling Power is a media co-sponsor of the event.

"Old-school motivational tactics are quickly being left by the wayside," Gschwandtner says. "The new generation of sales reps requires a different approach to motivation and compensation. Gamification, social capabilities, and real-time reporting are major trends to watch in the next 24 months."

Chris Cabrera, Founder & CEO of Xactly Corporation, will provide insight into the behavioral science that motivates sales teams, explain how to best compensate "hunter" sales reps, and reveal best practices for transitioning compensation plans away from spreadsheets and into an automated system.

"Selling has changed – the social web and CRM guaranteed that. It is time that incentives catch up," Cabrera says. "In the new era, companies with cutting edge solutions informed by behavioral science will get better results. Sales 2.0 will help business leaders learn to succeed in this new world."

Bunchball, a platinum-level sponsor for the Sales 2.0 Conference, will educate attendees on how to make an enterprise sales team more collaborative and "social" internally in order to motivate reps, channel partners, and customers.

The following topics related to motivation and incentives will be discussed in detail on April 2-3, 2012 at the Sales 2.0 Conference:

  • Commission plans
  • Variable pay
  • Sales contests
  • Gamification
  • Sales quotas
  • Commission software tools

Early-bird registration rates for this event expire on March 18, 2012.

MORE INFORMATION ABOUT THE APRIL 2012 SALES 2.0 CONFERENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Sales Management 2.0 Conference in March to Focus on Redefining the Customer Experience

February 22, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 events, today announced the final agenda for the Sales Management 2.0 Conference. The event will be in Philadelphia at the Ritz-Carlton Hotel.

A major focus of the conference will be how sales managers can adapt to and improve the current customer experience to increase satisfaction and loyalty. Conference host Gerhard Gschwandtner, also the founder and CEO of Selling Power (a media co-sponsor of the event) says sales leaders need to "start paying attention to how and when your customers want to interact with you."

"Customers today have a different definition of satisfaction," Gschwandtner says.

Kirk Mosher, Vice President of CRM Product Marketing at Oracle (ORCL) will speak about how companies can create superior customer experiences in a digital age. Mosher's presentation, "The Customer and YOU – How the Winners Are Defined by Superior Customer Experience" will take place at 9:45 a.m. on March 5.

Conference attendees will also gain insights into what tools, management practices, and leadership skills they will need in order to drive measurable business results across the customer lifecycle. Speakers will address the following topics in details:

  • Sales-management metrics and CRM
  • Understanding and leveraging "social business"" in the sales process
  • Customer engagement strategies

All registrants will receive the 2011 Sales Leadership Priorities Survey Results (conducted by Frost & Sullivan in partnership with Selling Power).

MORE INFORMATION ABOUT THE MARCH 2012 SALES MANAGEMENT 2.0 CONFERENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

April 2012 Sales 2.0 Conference to Focus on the Art & Science of Accelerating Revenues

February 16, 2012, Santa Cruz, CA – Sales Dot Two Inc., producers of Sales 2.0 events, today announced a working agenda for the April 2–3, 2012, Sales 2.0 Conference. The event will be in San Francisco at the Four Seasons Hotel.

Conference host Gerhard Gschwandtner, also the founder and CEO of Selling Power, says the conference theme, "The Art and Science of Accelerating Revenues", reflects new, quantitative ways to gain insight into the sales process and how reps sell best. Selling Power is a media co-sponsor of the event.

"At the Sales 2.0 Conference in April, we're going to be talking about blending traditional, gut-level sales management with metrics to drive revenue and performance," Gschwandtner says. "These are exactly the issues sales leaders are currently concerned about in today's socially enabled sales environment."

Gschwandtner says it is "readily possible" for B2B sales and marketing leaders to use technology solutions to integrate performance insights into their management and leadership approaches.

"Sales 2.0 solutions are at the forefront of selling today," Gschwandtner says. "Many case studies and success stories are available to sales leaders who want to know how they can use Sales 2.0 tools to deliver a higher impact on individual performance and overall sales goals."

Conference organizers report that many sales organizations are still learning how to address cultural differences among different generations as a new class transitions to management roles. Other presentations and keynote speeches will provide insight on how to lead and manage an upcoming generation of sales managers. These presentations include:

  • Empower Your Reps to Achieve Your Company Goals
  • Six Factors that Are Transforming B2B Sales in 2012
  • The Modern Sales Organization: A Real Conversation about What Works and Doesn't Work in Today's Selling Environment

Very early-bird registration rates for this event expire on March 1, 2012.

MORE INFORMATION ABOUT THE APRIL 2012 SALES 2.0 CONFERENCE
See a list of speakers.
Get an overview of the two-day agenda.
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c
Find dates for all Sales 2.0 Events in 2012.

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Sales Management 2.0 Conference to Define Strategies for Managing B2B Sales Teams in 2012

December 28, 2011 – Sales Dot Two Inc. today announced a working agenda for its Sales Management 2.0 Conference, which will be held on March 5, 2012, in Philadelphia at The Ritz-Carlton Hotel. The agenda is based on major trends in the sales profession, including the following:

Sales-management metrics and CRM. Eighty percent of sales forces are currently measuring metrics that they cannot control, instead of focusing on controllable factors (i.e., sales activities). (Source: Cracking the Sales Management Code)

Sales mobility. Smartphones and tablets are speeding up communication between sales reps and customers. Experts recommend that sales managers "arm [the] sales team…with tablets that can be used to plan sales calls and be present during a sales meeting." (Source: Huthwaite)

Social selling and customer engagement. Peer-to-peer discussions about brands and products are the biggest influencer of purchasing decisions. Up to 59 percent of B2B buyers engaged with peers who addressed their challenge, and 37 percent posted questions on social-networking sites looking for suggestions. (Source: DemandGen)

Gerhard Gschwandtner, founder and CEO of Selling Power and regular host of Sales 2.0 Conference events, will deliver a keynote speech, "Managing Today's Sales Team: Creating Strength and Resilience." Gschwandtner has outlined four things sales managers need to do to create success in the coming year, including creating content that attracts customers, investing in better coaching and training to create top-performing sales reps, and embracing "social and mobile" tactics and tools.

Keynote speaker Steve Bookbinder, cofounder and CEO of Digital Media Training, will share trends, typical weaknesses, and best practices he has observed based on his experience training and coaching more than 30,000 sellers and managers globally. He will address winning strategies for pipeline management, sales culture, and training.

Very early bird registration rates for the Sales Management 2.0 Conference expire on January 6, 2012.

MORE INFORMATION
Register for the conference.
Schedule a media interview or get a press pass.
Twitter: @Sales20Conf /#s20c

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Too Few B2B Sales Executives Tap Social Media as a Resource for Revenue Growth

September 22, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced that the Sales Strategies in a Social & Mobile World conference will address the top challenges facing B2B sales executives, as listed in a recent survey conducted by Frost & Sullivan. The conference will take place in Santa Monica, CA, on November 14–15, 2011.

The research objective of the survey, conducted jointly with Selling Power magazine (a media sponsor of the conference), was to understand the most pressing external and internal challenges shaping sales executives' yearly planning.

According to survey results, the highest concerns for sales executives included how to:

  1. respond to price pressure (from competitors, market, customers);
  2. identify high-potential prospects;
  3. align sales processes with buying behavior; and
  4. streamline the sales process.

In regard to social media, the survey found that a majority of sales executives (about 40 percent) are not actively leveraging social media to increase sales effectiveness or generate sales. Instead, social media is being used either "infrequently or for lead generation."

The survey showed that in the Americas, sales executives foresee "little to no increase" in resources in 2011. Sales executives in Europe foresee a "moderate increase" in resources in 2011.

Jake Wengroff, Global Director of Social Media Strategy and Research at Frost & Sullivan, will present commentary based on Frost & Sullivan's 2011 Sales Leadership Priorities survey, with a focus on proven ways that social-media tools can resolve challenges facing sales executives.

All registrants for Sales Strategies in a Social & Mobile World will receive a copy of the 2011 Sales Leadership Priorities Survey.

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AUDIENCE
This is the ideal event for CEOs, VPs of Sales/Marketing/Sales Operations, Directors of Sales/Marketing/Sales Operations/Demand Generation, or other executive-level positions in sales and marketing.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831.435.9563

Sales Leaders to Reveal Tactics for Sales Growth and Resiliency on October 17

October 3, 2011, Santa Cruz, CA – Sales Dot Two Inc. will host two speakers who will address trends in collaboration and sales growth at the Sales & Marketing 2.0 Conference on October 17–18 in San Francisco.

The choice to address these topics reflects a need among B2B sales organizations to find new sales opportunities as the economy struggles.

According to a recent white paper, "How Enterprise Sales Leaders Can Move Middle Performers to the Top", "social learning" solutions allow sales teams to interact in ways that help shrink sales cycles and allow middle performers to act more like top performers. Saba is the leading corporate learning solution provider, with more than 19 million users worldwide. Jeff Carr, President of Global Field Operations at Saba (NASDAQ: SABA), will discuss social selling in detail during his keynote speech, "How Social Learning Translates into Sales Success."

Justin Shriber, Regional Vice President of CRM On Demand at Oracle (NYSE: ORCL), who discussed how predictive analytics can transform sales teams at the March 2011 Sales 2.0 Conference, will identify ways that B2B sales organizations can prosper during lean times by adopting practices and strategies specifically engineered for an economic slowdown. A recent study by Thomson Reuters revealed that, historically, 81 percent of S&P 500 companies have missed their earnings guidance. While a weak economy and an environment of heightened competition have contributed to this, the biggest challenge to predictable and profitable growth comes from within. Shriber will explore these concepts during his conference keynote speech, "3 Reasons the Traditional Sales Organization Is Broken (And How to Fix It)."

See the full Sales & Marketing 2.0 Conference agenda.

The Sales 2.0 Conference is the number one industry event devoted to excellence in leveraging SaaS technologies. The Sales 2.0 Conference focuses on the challenges and concerns of B2B sales and marketing executives. Get updates via Twitter @Sales20Conf #s20c.

MORE INFORMATION
Register: http://www.regonline.com/SM202011
Schedule a media interview or get a press pass.
Video: http://www.sales20conf.com/SM2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831.435.9563

'Sales 2.0' Represents ROI Potential for B2B Sales and Marketing Leaders for 2011

September 21, 2011 Santa Cruz, CA – Sales Dot Two Inc. today announced six keynote speakers from top-ranking companies who will present at the Sales & Marketing 2.0 Conference event on October 17 and 18 in San Francisco.

Judy Buchholz, VP Sales of IBM, will present Bringing Art to the Science of Marketing & Sales. (NYSE: IBM)

Jeff Carr, President, Global Field Operations of Saba, will present How Social Learning Translates into Sales Success. (NASDAQ: SABA)

David Satterwhite, VP of Sales, Americas of Good Technology, will present Building and Profiting from Sales & Marketing Alignment.

Justin Shriber, Regional VP of CRM OnDemand, Oracle will present 3 Reasons the Traditional Sales Organization Is Broken (And How to Fix It). (NYSE: ORCL)

Andrew Somosi, SVP, MBD of Lattice Engines, will present Analytics in Action: How Predictive Sales Intelligence Accelerates B2B Sales Growth.

Leslie Stretch, President & CEO of Callidus Software will present Do Salespeople Dream of Electric Sheep? Creating & Replicating Excellent Salespeople. (NASDAQ: CALD)

See the full conference agenda.

Conference host Gerhard Gschwandtner says the keynote topics are evidence of prime areas that B2B sales and marketing teams can tap to take advantage of opportunities for growth.

"Given the state of the economy, many sales professionals feel uncertain and out of control," Gschwandtner says. "What they don't realize is that the areas of sales and marketing alignment, social selling, and sales management by metrics offer explosive potential for greater wealth and greater prosperity for their companies. Each one of our keynote speakers will be diving deep to illustrate what steps can be taken to make the most of these competitive advantages."

The Sales 2.0 Conference is the number one industry event devoted to excellence in leveraging SaaS technologies. The Sales 2.0 Conference focuses on the challenges and concerns of B2B sales and marketing executives. Get updates via Twitter @Sales20Conf #s20c.

MORE INFORMATION
Register: http://www.regonline.com/SM202011
Schedule a media interview or get a press pass.
Video: http://www.sales20conf.com/SM2011/video.html

AUDIENCE
Expected attendance is more than 400. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831.435.9563

Metrics, Analytics, and Mobility Named as Areas of Competitive Advantage for B2B Sellers for 2011

May 26, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced that metrics, analytics, and mobility represent competitive advantage opportunities for today's B2B sales organizations. Speakers from Oracle (NYSE: ORCL), SAP (NYSE: SAP), and Xactly Corporation will address these issues in Boston at the June 20, 2011, Sales 2.0 Conference.

Chris Cabrera, Founder, President & CEO of Xactly Corporation, will discuss how sales leaders can use metrics to get the information they need to make quick decisions and ensure they stay on track to meet quota. He will identify the key metrics that can be used to continuously improve the performance of the sales organization.
Keith Hontz, Vice President of Sales, Line of Business Solutions at SAP America Inc., will reveal how SAP is leveraging integrated analytics to unlock customer insights across SAP's ecosystem in order to make better decisions that increase sales and marketing effectiveness. Hontz will also discuss how providing these insights on mobile platforms can ensure real-time collaboration, transparency, and visibility.
Chuck Penfield, Vice President of CRM On Demand at Oracle, will highlight ways in which sales leaders can use predictive analytics to measure the customer experience and heighten levels of customer loyalty, create a stronger presence across social networks, achieve faster growth, and capitalize on progressively larger opportunities.

Organizers for the Sales 2.0 Conference in Boston have partnered with the Enterprise 2.0 Conference. All Enterprise 2.0 Pre-Conference Workshop and Full Event pass holders will have access to the Sales 2.0 Conference. The Enterprise 2.0 Conference aims to explore the competitive advantages of increased innovation, productivity, and agility that occur when workforces are liberated from legacy communication systems and such limited tools as email.

MORE INFORMATION
Register for the June 20, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Conference Location: Hynes Convention Center, Boston, MA

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

 Customer Relationships Remain a Key Success Metric for B2B Sales Leaders
for 2011

May 12, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced an agenda for the June 20, 2011, Sales 2.0 Conference in Boston that explores themes related to "Buyer 2.0" and the new, flattened B2B sales organization.

According to "Four Leadership Trends in B2B Sales & Marketing," a recent white paper based on insights and statistics from the most recent Sales 2.0 Conference (March 7–8 in San Francisco), up to 70 percent of a customer's buying decision "is now made based on information he or she finds online, well before a salesperson has a chance to get involved." The white paper reports that the rise in purchasing power among digital customers in the B2B space is being compounded by the growing influence of peer-to-peer conversations on social media about B2B brands and products.

Sales 2.0 Conference host Gerhard Gschwandtner says that industry leaders are optimistic about leveraging Sales 2.0 solutions to cultivate stronger relationships. "The value of Sales 2.0 technology is not about chasing shiny objects," says Gschwandtner. "Sales and marketing leaders must use the right tools to support a culture of cocreation with customers that will ultimately drive value for their teams."

In Boston at the June 20, 2011, Sales 2.0 Conference, speakers from Oracle, Gartner, and Hewlett-Packard will address issues at the forefront for sales and marketing leaders, including best practices that will help them create streamlined teams that generate higher revenues and how to use innovations in social CRM and analytics to help elevate performance.

Organizers for the Sales 2.0 Conference in Boston have partnered with the Enterprise 2.0 Conference; all Enterprise 2.0 Pre-Conference Workshop holders will have access to the Sales 2.0 Conference. The Enterprise 2.0 Conference aims to explore the competitive advantages of increased innovation, productivity, and agility that occur when workforces are liberated from legacy communication systems and such limited tools as email.

MORE INFORMATION
Register for the June 20, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563

Fifteen Million Salespeople to Be Displaced by 2020,
Predicts Sales 2.0 Conference Host

March 15, 2011, Santa Cruz, CA - Sales Dot Two Inc. today released a summary of impressions and highlights from the Sales 2.0 Conference last week in San Francisco and announced a prediction by conference host Gerhard Gschwandtner that, of the 18 million salespeople currently in the United States, fewer than 3 million will be needed by 2020.

In a post-conference report, Brett Clay, author of Selling Change, included video remarks from conference host and Selling Power magazine publisher Gerhard Gschwandtner: "There's a new breed of salesperson that I call 'Salesperson 2.0,'" Gschwandtner said. "Salespeople need to be very skilled in using the Web and social media. Seventy percent of [the buyer's] purchasing decisions are made online before [he or she] even sees a salesperson. If salespeople are not where the customers are - on the Web - they are going to lose."

In his keynote address at the conference, Gschwandtner stated that sales success means customer success: "The architecture of the successful sales organization will be customer-centric, where everyone in the company - not just the sales teams - takes active responsibility for the customer experience."

The Sales 2.0 Conference was held last week on March 7 and 8 in San Francisco at the Four Seasons Hotel. More than 500 sales leaders attended.

In a conference summary, organizers outlined the following key highlights:

  1. More companies are depending on inside sales teams for lead qualification and lead-nurturing campaigns.
  2. Sales operations and social-media job functions are increasing in importance
  3. Social-selling functionalities in CRM are rising in influence
  4. Sales leaders need to embrace a culture of change and adopt the new software, tools, and methodologies that can help younger reps sell better and faster.

Visit www.sales20conf.com/blog to read eight detailed takeaways from the March 7-8, 2011, Sales 2.0 Conference, as well as a summary of opening keynote remarks by conference host Gerhard Gschwandtner

MORE INFORMATION
Request Sponsorship Information.
Get updates via Twitter @Sales20Conf /#s20c
Get information about upcoming Sales 2.0 Conferences

AUDIENCE
Job titles represented at the Sales 2.0 Conferences include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.

CONTACT
Larissa Gschwandtner larissa@salesdottwoinc.com
Tel: 831/435-9563
##

Salesforce.com EVP Alex Dayon to Address the Effect
of Social Networking & Mobility on Customer
Relationship Management at the Sales 2.0
Conference

February 16, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced Alex Dayon, Executive Vice President of CRM at salesforce.com, as a keynote speaker for its March 7–8 Sales 2.0 Conference. Dayon will speak at 10:25 a.m. on March 8 at the Four Seasons Hotel in San Francisco.

Dayon will demonstrate how shifts in CRM technologies that are now more mobile, social, and open will radically affect the way sales teams approach customer engagement and internal team collaboration.

As Executive Vice President of CRM at salesforce.com, Dayon is responsible for driving the product vision of the Sales Cloud and Service Cloud, as well as leading the sales and marketing execution. In a recent video interview, Dayon specifically cited social networking and enterprise collaboration as two major influences on the increased potential for efficiency and effectiveness among sales organizations. Dayon also named decision-making and business intelligence as other key trends in CRM for 2011.

Sales 2.0 Conference host Gerhard Gschwandtner recently identified strategic decision-making as a significant factor "that will affect the vitality of...sales teams," particularly in the areas of "technology and process."

The Sales 2.0 Conference will provide a forum for further discussion on topics related to the future of CRM and how sales teams can best operate in a mobile and social world. Dayon will address the following questions with an expected audience of 400 VP- and C-level sales leaders:

  1. Is your company fully engaged in conversations happening on social networks?
  2. Are employees making use of the latest mobile and social tools for quick response?
  3. Is your company aware of the key social-media channels through which customers are learning about your products and solutions?

All Sales 2.0 Conference registrants will receive free bonus materials, including a Key Trends Analysis report from CSO Insights and the 2010 Sales and Marketing Alignment Collaboration report from Aberdeen. Early-bird registration ends on 2/18/2011.

MORE INFORMATION
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Sponsors include Ariba, BigMachines, DocuSign, OneSource, InsideView, and Xactly.

CONTACT
Larissa Gschwandtner larissa@salesdottwoinc.com
Tel: 831/435-9563
##

Sales 2.0 Conference Host Says "No Decision" Is a Viable Threat to Revenue
Potential & Sales-Team Longevity

February 8, 2011, Santa Cruz, CA – Sales Dot Two Inc. today announced a final agenda for the March 7-8 Sales 2.0 Conference that addresses the urgent need among CEOs and VPs of sales/sales operations to find new ways to optimize sales productivity and increase profits.

Conference host Gerhard Gschwandtner (who is also the Founder and CEO of Selling Power Inc., a multichannel media company that produces Selling Power magazine, the leading industry resource for sales-management executives) says a cultural evolution is starting to occur among sales leaders, who now realize the necessity of adopting new technologies and processes to help their teams remain competitive.

"The time for transformation is at our doorstep," Gschwandtner says. "Every day, sales leaders are making strategic decisions about technology and process that will affect the vitality of their sales teams. These leaders cannot afford to make decisions without a clear understanding of what's happening right now in the world of sales. 'No decision' is not an option for teams that want to win."

The keynote speakers who will be presenting at the Sales 2.0 Conference on March 7 and 8 will showcase winning ideas and insights that revolve around the key topics that are critical to the longevity of sales teams:

Enterprise-Level Sales Process and Operations (Michael Weening, Bell Mobility, Canada)
Team Collaboration, SaaS Solutions, and CRM (Alex Dayon, Executive VP of CRM, salesforce.com; Justin Shriber, Regional VP, Oracle)
Social Selling (Brian Frank, Head of Global Sales Operations, LinkedIn)
Visionary Thinking and Sales Strategy (Jeffrey Hayzlett, Best-Selling Author, The Mirror Test; Dev Patnaik, CEO, Jump Associates)

Special hotel room rates for the March 7-8 Sales 2.0 Conference at the Four Seasons Hotel in San Francisco expire on Thursday, February 10, 2011. To book your room, call the Four Seasons at 415/633-3000 and reference the Sales 2.0 Conference.

MORE INFORMATION
Register for the March 7-8, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Sponsors include Ariba, BigMachines, DocuSign, OneSource, InsideView, and Xactly.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563
##

Sales 2.0 Conference Speaker Eric Berridge to Discuss
Innovations in Sales Process & Pipeline Management

February 1, 2011, Santa Cruz, CA - Sales Dot Two Inc. announced that Eric Berridge, cofounder and CEO of Bluewolf, will be a speaker at the upcoming Sales 2.0 Conference (March 7-8, 2011, in San Francisco).

Berridge cofounded Bluewolf during the dot-com-bubble burst and has since helped to grow the company into the world's leading provider of professional services for Cloud-based technologies. Bluewolf successfully works with more than 3,000 organizations to help them adopt SaaS solutions.

"We started Bluewolf with zero revenue and two employees," Berridge says. "Here we are 10 years later at 200 people and anywhere from 15 to 30 percent growth in a year. With the widespread availability of data and 24/7 access to that data, organizations are in a position where they can flatten how they manage their sales process."

At the Sales 2.0 Conference, Berridge will provide a veteran's perspective on the following key issues facing today's sales executives:
  • consistently moving deals from the middle of the pipeline to the top
  • choosing the readily available tech tools that can help sales organizations gain market share
  • transforming the thinking of the Sales 1.0 CEO to a Sales 2.0 mind-set
  • determining which processes help world-class sales teams win more deals
"The coolest thing about the Sales 2.0 Conference is that it attracts people who, at the end of the day, are just trying to figure out how to make their numbers," Berridge says. "And even while we're all itching to get back to selling, it's a nice respite to be able to sit back for a day or two and get some perspective on how your selling environment stacks up with others and what you can learn from some of the most successful players out there."

MORE INFORMATION
Register for the March 7-8, 2011, Sales 2.0 Conference.
Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563
##

Sales 2.0 ConferenceAgenda Reveals a Focus on Winning
Customer-Relationship Strategies for 2011

January 20, 2011 –
Sales Dot Two Inc. announced today the two-day agenda for the Sales 2.0 Conference (March 7–8, 2011, in San Francisco) that reflects the pressing issues and challenges that sales and marketing executives will face in the coming year as a result of radical and ongoing developments in the ways companies relate to their customers.

According to Selling Power magazine publisher and Sales 2.0 Conference host Gerhard Gschwandtner, there is a visible difference in the quality of customer relationships between companies that have been aggressive about adopting Sales 2.0 methodologies and solutions and those that have not: “Many organizations are still stuck in a Sales 1.0 mind-set,” says Gschwandtner. “To ensure success in 2011, these organizations need to follow the examples of the companies that are consistently represented at the Sales 2.0 Conference. These companies are redefining the meaning of value, investing in customer relationships, acting on transformation opportunities, and consistently enjoying double-digit growth.”

Conference Agenda Topics Include:
  • Sales Leadership Case Study: The Essentials of Sales Transformation
  • The Next-Generation Sales Operations Team
  • How Marketing Automation Accelerates Sales
  • Putting the Fan on the Field: A New Approach to Winning Over Your Customers
  • Smarter Sales Metrics: How to Monitor Sales Performance and Accelerate Sales
  • Is Your Sales 2.0 Platform Mobile-Ready?

The conference theme, “Accelerate revenues; improve performance; measure success,” reflects the vast opportunities for innovation and growth offered by Sales 2.0 tools and technology. The roster of confirmed speakers includes influential Sales 2.0 thought leaders and executives who are pioneering new ways help businesses achieve better results:

  • Scott Albro, Founder & CEO, Focus.com
  • Renee Gellatly, Marketing Manager, Demand Creation, NetApp Inc.
  • Michael Gerard, VP, Sales Advisory Practice, IDC
  • Jeffrey Hayzlett, Best-selling Author, The Mirror Test
  • Clara Shih, Founder & CEO, Hearsay Corporation
  • Justin Shriber, Regional VP, CRM On Demand, Oracle
  • Michael Weening, VP, Business Wireless, Radio & Paging, Bell Mobility Inc.

MORE INFORMATION
Register. Schedule a media interview or get a press pass.
Get updates via Twitter @Sales20Conf /#s20c
Video: http://www.sales20conf.com/SF2011/video.html

AUDIENCE
Expected attendance is over 400. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, Directors of Sales Operations.

CONTACT
Larissa Gschwandtner
larissa@salesdottwoinc.com
Tel: 831/435-9563